LeFile.Com Advises: When the Media Misses Your Message, Do as the Fla. Court Did

For Immediate Release
Contact: William Dupuy dupuy@lefile.com

December 15, 2000 -- Many's the time in the life of companies when the media simply misses, or won't carry, the message the company has been compelled to release.

Don't feel alone, says LeFile.Com ( http://lefile.com ), the online journal for corporate management on corporate web site usability. It may have nothing to do with the importance of the message. It may simply be that the media's attention has suddenly shifted elsewhere.

If the message is important, however, the corporate web site is the best answer for getting it out.        

That was exactly the situation facing the Florida Supreme Court in the days after the Florida vote count issue was over.

The final act of the U.S. Supreme Court on December 12th was to throw the Florida election recount issue back at the Florida Supreme Court saying, essentially, if you know of a way to recount within constitutional parameters, give us the remedy.

By that time, the election was decided. But the issue was on the Florida court's plate, and it had to respond. The media -- according to searches by LeFile, including the online files of the venerable New York Times -- did not report on what, if any, action the Florida Supreme Court took.

But the Court itself reported it. It was on the court's Web site on December 14, a prime example of the power of the organizational web site to communicate...even when the media choose not to report.

Read the full report at
http://lefile.com/articles/briefs/fla-supreme.htm