NetPlus Marketing Celebrates Banner Year With Double-Digit Clicks and Conversions

Conshohocken, PA (PRWEB) December 30, 2000 -- NetPlus Marketing, Inc. (http://www.netplusmarketing.com ), an online advertising and marketing agency, is celebrating year 2000 results and anticipating steady growth in the New Year. Results differ across campaigns, industries and clients, but NetPlus has successfully delivered conversions for their clients measuring as high as 70.56% and click-through rates as high as 33%.

Clicks measure an interactive response, but what really counts is customer acquisition and retention, which is measured with conversions and post-click activity," comments Denise Zimmerman, President, NetPlus Marketing, Inc. Our clients experience the best of online marketing strategy, planning, execution and analysis to realize benefits that have a positive impact on their business. NetPlus clients have increased their commitment to online advertising and marketing for 2001 and we are looking forward to working with them for continued success."

NetPlus clients have experienced click-through rates on banner advertising as high as 33% (animated banner) and 18% (text-based opt-in email). While these are impressive outcomes, click-through rates are only a measurement and not an objective. More importantly, NetPlus clients have experienced customer conversions from online marketing and advertising to a sale, lead or registration as high 70.56% (email sponsorships), 55% (opt-in email), 62% (text links) and 31.59% (banners). Analysis of post-impression activity has also shown, in some cases, to outpace post-click activity by 300-400%. This kind of analysis demonstrates the impact of online marketing from those who never even clicked" an online ad.

NetPlus Marketing, Inc., is an online marketing and advertising agency serving Fortune 500 and 1000 clients. The company was founded in 1996 by marketing and Internet industry veterans Robin Neifield and Denise Zimmerman, who are frequent speakers at leading industry events, such as ClickZ and ThunderLizard. The company is expanding against a backdrop of layoffs in the industry and credits their success to experience, tactical expertise, and strategies that are focused on meeting clear, set objectives. NetPlus clients include Davids Bridal, Toll Brothers, the Greater Philadelphia Tourism Marketing Corp., Mars Music, the Association of Trial Lawyers of America, Atofina Chemicals, PECO Energy, JobNet, and others.

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Contact: Carmen E. Gonzales / 610-260-9855