Magnesium Spring Water used to prevent migraines.

PEACE MOUNTAIN NEWS RELEASE
( PL)(PEACE MOUNTAIN)(Pressline) Prescription for the treatment of migraine headaches may soon be "Take Two, bottles of Peace Mountain Mineral Water, No need to
call me in the morning." according to recent studies on magnesium (b)

Business Editors and Health/Medical Writers

NOTE TO MEDIA: Photo available on Peace Mountain's web site at www.peacemountain.com and at
www.businesswire.com/webbox/bw.101499/192871532.htm

SPRINGFIELD, Mass.--Feb. 3, 2000--Naturally occurring magnesium has been shown to be an effective weapon in the fight against Women's most challenging medical problems: heart disease, migraine headaches, and PMS
to name a few. A growing number of research studies have linked the regular use of magnesium to the remission of these diseases and symptoms in women of all ages.

Peace Mountain Natural Beverages Corp., has released a great tasting high magnesium mineral water, called Peace Mountain Mineral Water (R), an all natural O.U. Orthodox Union Kosher certified H20. The high
bio-availability of magnesium in water is now recognized as a first line adjunct for treatment of heart attacks and strokes. Magnesium may also help prevent migraines,stress, and fatigue.

On the prevention side, this H20 may be the next prescription for cardio health, to "give your heart a healthy start", in that magnesium appears to better support triglyceride-lowering and high density lipoprotein (HDL) to low density lipoprotein (LDL) ratios as well as abate platelet aggregation.
These findings are supported by many clinical and laboratory studies. According to a Peace Mountain spokesperson, "We are very enthusiastic about
the introduction of a great tasting, non-carbonated water rich in magnesium targeted at Women's health, Peace Mountain Water is nature's real source for
magnesium!"

Peace Mountain's Mineral Water is perhaps the Purest water in the world,andis the first bottled water company to offer a natural alternative for the
treatment of migraine headaches. Peace Mountain's high magnesium, non-carbonated mineral water may also aid in the reversal of stress.Medical doctors agree the best therapy in the world to treat the risk factors for coronary heart disease is making life style changes. These include quitting smoking, exercising regularly, making simple changes in your dietary habits, and drinking a bottled mineral water high in magnesium. These findings have been documented
by Dr. Burton M. Altura, M.D. in the journal "Magnesium" along with conclusive studies relating to magnesium and migraines, and by R.M. McLean in the "American Journal of Medicine". Their findings have been reported in the "New York Times" and "The Wall Street Journal".

Peace Mountain is packaged in a unique, eye-catching, PET bottle, which includes a pink and blue pastel label that bears the O.U. Kosher symbol of the Orthodox Union. It is available in a 20 ounce (591 ML) bottle with twist off or sports caps. For purity, non-sparkling Peace Mountain Mineral Water, has been micron filtered, treated with ultra-violet light, and ozonation. Peace Mountain Mineral Water comes from clean, clear, and cold underground springs rich in the mineral magnesium. Magnesium is essential for a healthy
heart, muscles, and calm nerves.(a)

Trademarks are registered and pending worldwide.

(a)Statements in this press release have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any illness.

This document is available on the company's web site at
http://www.peacemountain.com.

(b)B. M. Altura, "Calcium Antagonist Properties of Magnesium: Implications for Antimigraine Actions", Magnesium 4:169 (1985). A. Mauskop et al., "Chronic Daily Headache--One Disease or Two? Diagnostic Role of Serum Ionized Magnesium", Cephalalgia 14:24 (1994). A. Mauskop et al.,"Deficiency in Serum Ionized Magnesium but not Total Magnesium in Patients with Migraines. Possible Role of ICa.sup.2+ /IMg.sup.2+ Ratio", Headache 33(3):135 (1993). F. Facchinetti et al., "Magnesium Prophylaxis of Menstrual Migraine: Effects on Intracellular Magnesium", Headache 31(5):298 (1991).
K. Weaver, "Magnesium and Migraine", Letter to the Editor in Headache 30(2):168(1990).

For more information contact Peace Mountain Natural Beverages Corp.,Post Office Box 1445, Springfield, Mass. 01101-1445, USA; 413/567-4942; Fax:413/567-8161; 1st E-mail: peacemountain@orthodox.com; 2nd E-mail:
>>peacemountain@pocketmail.com. Richard H. Davis, Beverage Marketing USA,Inc., Public Relations, 105 South Fifth Street, Paris, Arkansas 72855 U.S.A.; 501/963-6399(media), 888/392-4832 ext. 501-709-2067 (voice mail), +44-870-133-1839 (intl. sales); Fax 775/406-5643; Email: beveragemarketing@pocketmail.com.

CONTACT:
Peace Mountain Natural Beverages Corp.
1st email: peacemountain@orthodox.com
2nd email: peacemountain@pocketmail.com

or

Beverage Marketing USA, Inc.
Public Relations
Richard H. Davis
105 South Fifth Street
Paris, Arkansas 72855 USA
501/963-6399 (media)
Fax 775/406-5643;
888/392-4832 ext.501-709-2067 (voice mail)
beveragemarketing@peacemountain.com

Editors Note: Migraine Headaches are severe, recurrent, often throbbing headaches that may be associated with visual changes and nausea. Although
anyone may be afflicted, migraines tend to run in families and more frequently affect women than men. The cause of migraines is unknown.