Channelware signs on as Main Sponsor for Indie Music Week

Indie Music Week
Press Release
For Immediate Release, please!
February 7, 2000

CHANNELWARE SIGNS ON AS MAIN SPONSOR OF INDIE MUSIC WEEK
Nashville, Tennessee - Organizers of Indie Music Week being held March 9-11,2000 in Nashville, Tennessee have announced that Channelware has signed on as the Main Sponsor of the Event.    

Channelware, a spin-out of Nortel Networks, is the creator of NetActive technology, and the leader in digital content activation. NetActivating content enables companies to securely distribute premium digital products such as music, videos, PC games, and software to millions of people.    

"The independent music industry is gathering attention from major corporations and internet-related companies. We are quite pleased to have a hi-tech company such as Channelware participate with us and we are lookingforward to partnering with them for other projects down the road," states Catherine Masters,President of Indie Music Week.    

In addition to participating as the Main sponsor, Channelware will alsopresent a seminar entitled, "Alternative Marketing", which will be moderated by Simon King, Business Development, Music and Video. "We're happy to be a part of this event and are really looking forward to sharing our expertise and knowledge with the attendees. Exciting new ways to get music out to mass markets are just being opened up -- like our distribution of a million CDs inside a popular magazine. The seminar will give the indiecommunity a glimpse of some very new ways to reach big audiences, "states King.    

Other major webcasters who are participating at the event are LiveOnTheNet.com who will broadcast the event, Indie-Music.com, Mi2N.com, Dishmag.com, GigMasters.com, Bandradio.com and M4Radio.com. Tim Erwin, CEO of LiveOnTheNet.com, Suzanne Glass, CEO of Indie-music.com, Eric deFourtney, editor of Mi2N and Raeanne Rubenstein, CEO of Dishmag.com will also participate as speakers. "We're thrilled with the
participation of these great supporters of independent music and know that they will contribute a great deal to the overall success of the event," states Indie Music Week organizer, Catherine Masters. In cooperation with Indie Music Week, many of these webcasters are hosting contests for free tickets to the conference and showcases. The music industry is changing and many of these companies are the reason why.

Masters is planning to bring together the indie community and the internet music companies again this Fall for the first annual INDIE MUSICAWARDS, with the internet webcasters hosting preliminary rounds of the"Grammy-type" awards program. Negotiations with major sponsors are currently going on with an announcement to be made after the conference in March. "There's a lot of great indie artists out there and we want to help promote them to the rest of the world," Masters add.    

For information on Indie Music Week, please visit our website at Indie Music Week or call (615) 860-4084.

About Channelware

Channelware is a technology and services company that offers digital-age customers a powerful new tool to link with their customers in mass-market programs. A spin-off from Nortel Networks, Channelware is the creator ofthe first technology that activates software and digital content for mass-markets using an Internet connection. Inserting Channelware's NetActive technology into PC games, business software, music and videos, allows livelinks to be created to individual consumers, in programs that reach millions of people. Companies such as Disney, General Mills, Barnes and Noble, and incite magazine use NetActive technology to control digital content activation and conduct live one-to-one marketing over the Internet. NetActive moves digital content from niche market to the mass-market, opening new promotional opportunities to companies and marketing agencies.

For further information please call 1-888-439-0000, or visit the website at www.netactive.com.