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WebLink Software and American Alliance of Service Providers form strategic alliance.
Press Release
2/10/2000
For immediate release
Virginia, USA / Ottawa, Canada
The American Alliance of Service Providers announced today that WebLink
Software Corporation has become the first major sponsor of AASP and that
AASP will offer WebLink's WEBwise software platform to its members. The
AASP, recently formed as an organization through which independent Internet
Service Providers could band together to compete more effectively, feels
that WEBwise is an excellent product to bring Internet advertisers and
Internet users together in a positive, productive and user friendly manner.
"While there will always be premium, subscriber paid providers, WEBwise will
be one of the products that will help in the inevitable transition from the
user-supported internet service to the sponsor-supported service much like
today's commercial T.V. and radio," says Association President, Russ
Ferguson. "We are very pleased that they have chosen to support us and our
member ISPs."
The WEBwise user interface allows for almost 500 advertisers to offer their
goods and services to internet users in a discreet, non-intrusive manner
while also enabling the user to browse the Internet in a more comfortable
and logical fashion. WEBwise also features a set of built-in personal
productivity tools designed to help organize the user's daily activities.
"WEBwise is to the Internet what Windows was to DOS a few years back," says
Stephen Tunks, President and CEO of Ottawa-based WebLink Software
Corporation, developers of the WEBwise program. "With WEBwise, the user can
surf the Internet if he or she wishes, but more importantly, can also take
advantage of the many commercial offers presented in a logical, categorized
manner and have direct access to those which catch the user's interest."
Unlike banner advertising, the non-intrusive commercial messages presented
in WEBwise are viewed at the user's discretion. Once installed, WEBwise
allows sponsor messages to be updated regularly via the Internet, thereby
offering fresh information on a continuous basis. The program also offers
advertisers the opportunity to include sound and full-motion video, one of
the first in the industry to do so.
Russ Ferguson comments, "By offering the WEBwise interface, we are
accomplishing our objective of providing to our members "value-added"
services for their subscribers since the program is free of charge to the
end user. At the same time, we are assisting our members in generating
revenues that they could never obtain on their own. AASP can now present a
united front to the industry and provide a solid, viable platform for
national, regional and local commercial sponsors, while at the same time
giving users a useful, productive program through which they can enjoy their
computing and Internet experience."
For more information contact:
Russ Ferguson - russ@aaserviceproviders.org website:
www.aaserviceproviders.org
or Steve Tunks - stunks@weblinksoftware.com website: www.WebLinkSoftware.com
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