SOUTH BEACH COFFEE COMPANY BECAME KOSHER DUE TO TREMENDOUS DEMAND BY ITS LARGE JEWISH CUSTOMER BASE.

DATE: FEBRUARY 13, 2000

CONTACT: 305.576.9696
HAGAI@SOUTHBEACHCOFFEE.COM                    
                                                                                                    
FOR IMMEDIATE RELEASE

NOT LONG AGO, IT WAS IMPOSSIBLE TO IMAGINE AN ORTHODOX JEW COMING TO A TRENDY CAFÉ AND ORDERING, A DOUBLE TALL SKINNY SOY VANILLA DECAF LATTE", BUT SOUTH BEACH COFFEE COMPANY MADE IT POSSIBLE.

SOUTH BEACH COFFEE COMPANY BECAME KOSHER DUE TO TREMENDOUS DEMAND BY ITS LARGE JEWISH CUSTOMER BASE.

MIAMI BEACH, FLORIDA- February 1, 2000
Miami Beach based South Beach Coffee Company announced today that its retail store, located at 975 Arthur Godfrey Road in Miami Beach, became kosher under the supervision of Diamond K Kosher Supervisory Agency. Due to increase demand by its large Jewish customer base, the café now offer first-rate quality kosher products.
The kosher cafe, catering to professionals during the morning rush hour and religious Jews in the afternoon, is exposing the orthodox Jews to a new lexicon they never heard before such as Latte, Cappuccino, Machiato and so forth.
The company- operated store sells high quality whole bean coffees, along with fresh brewed gourmet coffees and espresso beverages, iced coffee drinks, iced tea, natural fruit juices, oven fresh baked pastries, breads, challahs, and other South Beach related merchandise. For lunch, the cafe offers freshly made salads and sandwiches.
The store is situated on Miami Beachs popular 41st street, and nearby stores include Blockbuster Video, Subway, Burger King, Dominos Pizza, and KFC.

This represents a major strategic step to achieve our goal of creating and building South Beach Coffee Company as a recognized and respected brand in the market.
We tailor-made the store for our customers, offer visual excitement, the finest coffees, superior level of customer service and convenience." says Hagai Gringarten,
President of South Beach Coffee Company.

South Beach Coffee Company retail store was opened about two years ago and more retail locations are planned. Mr. Gringarten says that Not long ago it was impossible to imagine an Orthodox Jew coming to a trendy cafe and ordering a double tall skinny soy vanilla decaf latte. At our cafe we custom fit the store to reflect the personality of the community and become part of the neighborhood, but at the same time we make it recognizably South Beach Coffee".

South Beach Coffee Company is a roaster, retailer and wholesaler of high quality coffees, based in Miami Beach, Florida. South Beach Coffee Company sells whole bean and ground coffee through its specialty sales department, direct marketing business, supermarkets and other retailers.