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The Worlds First Electronic Shoe Laces
FOR IMMEDIATE RELEASE:
CONTACT: Andy Martinez, President The Next Edge
305-225-9995
720.221.3507-Fax
info@plasmalaces.com
www.plasmalaces.com
The Next Edge Introduces Revolutionary Plasma Laces ORLANDO, FLORIDA - 2.14.2000 -
Plasma Laces debuts as the world's first electric shoe laces. Plasma Laces is the latest development by The Next Edge in a string of high tech lighting products for all ages. Plasma Laces are not glow in the dark, but rather real neon lighting. Powered with a standard lithium watch battery and an on/off switch, Plasma Laces operate for 13 hours of continuous use. The blinking action lessens the drain on the battery, allowing for maximum usage. Plasma Laces come in six brilliant neon colors - white, red, green, blue, purple and yellow.
Plasma Laces are multifunctional for adults and children. During nocturnal activities, such as biking or jogging, Plasma Laces serve as a safety device. The light and blinking action clearly indicate caution for passing motorists. The assortment of colors facilitates "mixing and matching" for personalized fashion and entertainment. Plasma Laces are not just for shoes! They can also be worn as hair ribbons, tied to backpacks, threaded through belt loops, etc.
According to Andy Martinez, President of The Next Edge, "Plasma Laces bring revolutionary lighting technology literally 'down to earth.' Plasma Laces operate like an electric light, not as a simple glow in the dark product, so they light up with the intensity of a neon sign! Not only are they an excellent safety product, but also a conversation piece for adults and wildly entertaining for the kids. Plasma Laces will light up your life!"
The suggested retail price per set of Plasma Laces is $29 (US) and is available for online purchase at www.plasmalaces.com. The Next Edge offers a 30-day exchange policy. Plasma Laces are not waterproof, but are lite rain resistant. Direct wholesale inquiries to Andy Martinez at 305-225-9995, or via email at distributors@plasmalaces.com
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