Asia-Pacific Business

NEW YORK--Feb. 25, 2000--Last year, foreign investment fell in China (for the first time) and Asia generally. Economic and political uncertainties deterred investors. A new book, "Strategic Management in the Asia Pacific: Harnessing Regional and Organizational Change for Competitive Advantage" (Usha C. V. Haley, editor/contributor), illuminates investors' problems, offers solutions and indicates information sources.

    Thirty-one leading expert advisers to businesses and governments from Asia, Australasia, Europe and America, interpret strategic issues spanning the most pivotal regional changes by

-- Documenting events that led to Asia's crisis, precipitated it and now shape the global future.
-- Discussing the effects of the large-scale regional changes on foreign investors, local companies and local governments.
-- Proposing implications for successful and effective regional and organizational changes and restructuring.
-- Guiding multinational corporations, local companies and local governments to manage strategically beyond the crisis.
-- Including the best Internet resources for managers, policy makers and researchers to gather market intelligence and keep current on developments.

    The book has drawn enthusiastic responses from top academics and CEOs: William Guth, Professor of Management and Strategy, NYU, Stern School of Business, USA--"This book will be of great value to foreign investors, multinational company managers, local company managers, and local government officials interested in finding outstanding opportunities for wealth creation in the region."
    Mark Dodgson, Professor, ANU, Australia Asia Management Centre, Australia--"Usha Haley's book is a valuable source of information about the particular characteristics of Asian business strategy and organization, and the continuities and changes that will see the region's re-generation."
    Donald Lessard, Deputy Dean & Epoch Foundation Professor of International Management, MIT, Sloan School of Management, USA--"Strategic Management in the Asia Pacific provides a very helpful regional lens on International Business."
    Rasesh Mafatlal, Chairman, Stanrose Mafatlal Group Mumbai, India--"Usha Haley needs to be congratulated for bringing out useful data incorporating some momentous changes across Asia, Australia, New Zealand, Europe and the USA. This book will be very well received world-wide!"

    Usha C.V. Haley (editor) joins the University of Tennessee-Knoxville in August as Associate Professor of Management with a continuing appointment as Professor at Harvard University (Economics Department Summer Program) where she teaches Pacific Rim and International Business. With more than 57 books, articles and presentations on international strategy, she has worked and researched on four continents. Her bio is at http://www.asia-pacific.com/experts.htm#u-bio

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CONTACT: Haley&Associates, New York
         Usha Haley, 212/208-2468
         Email: uhaley@asia-pacific.com
         Web: http://www.asia-pacific.com/