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FRENCH FASHION FUROR blazes through Singapore in April 2000
FOR IMMEDIATE RELEASE
January 2000 ------ A fashion extravaganza called French Fashion Furor (FFF) heats up Singapore's fashion scene from 20 to 28 April 2000. Glamorous Paris shows that are the envy of fashion editors and buyers will be staged here for both the Singapore fashion industry and the public. FFF showcases the Spring/Summer 2000 Haute Couture by Jérôme Dreyfuss, Andrew Gn, Lecoanet-Hemant, Pascal Humbert, Dominique Sirop and Prêt-à-Porter by Isabelle Ballu, Eric Bergère, Christian Dior, Gaspard Yurkiévitch and Tom Van Lingen.
Many of the designers will be in Singapore for this important French fashion event that promises to pump Paris' creative fire into Singapore's fashion scene. It is a unique opportunity to discover new names, styles and approaches in fashion. A French entourage of fashion experts working on this project includes renowned show consultant Doushka Langhofer, photographer & multimedia specialist Thibaut de Saint-Chamas and fashion critic & event consultant Dominique Bouyala-Dumas. Paris-based international models will be flown in to parade the collections. Prêt-à-porter shows will be held at Zouk, while the haute couture collections will be presented in a black-tie fashion gala at Alkaff Mansion.
The week-long event includes a series of fashion photography exhibitions, workshops and seminars. French Fashion Furor is a must for industry professionals, fashion students & style-watchers.
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EVENT HIGHLIGHTS
20 April - 8 May 00
FROM WORTH TO DIOR
Collection of 68 photographs from the Musée Galliera (City of Paris) accompanied by the Couture creations of a Singapore-based French designer, Lisbeth Buonanno.
Venue: Alliance Francaise
Ticket: Free Admission
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MULTIMEDIA BACKSTAGE EXHIBITION
A series of unique images revealing backstage secrets at Paris fashion shows. Photography by Thierry de Saint-Chamas and Olivier Chadassier
Venue: Raffles Hotel
Ticket: TBA (For ticketing enquiries, call 2228830)
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Tuesday, 24 April 00
THE NEW LOOK, FRENCH FASHION @ ZOUK
Fashion shows presenting the S/S 2000 ready-to-wear collections of Isabelle Ballu, Eric Bergère, Christian Dior, Gaspard Yurkiévitch and Tom Van Lingen
Venue: Zouk
Time: 9:30pm
Ticket price: $20 (SISTIC OUTLETS)
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24 - 25 April 00
FASHION DESIGN SEMINAR
Seminar on fashion design by French designer Daniel Jasiak
Venue: LaSalle International
Time: TBA
Ticket Price: Free Admission
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26 - 27 April 00
JEWELLERY DESIGN SEMINAR
A jewellery design seminar by world-renowned haute couture jeweller Christophe Tissot
Venue: LaSalle SIA
Time: TBA
Ticket Price: Free Admission
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Friday, 28 April 00
THE NEW COUTURE, GLAMOUR @ ALKAFF MANSION
Black-tie gala event presenting the S/S 2000 couture collections of Jérôme Dreyfuss, Andrew Gn, Lecoanet-Hemant, Pascal Humbert, Dominique Sirop.
Venue :Alkaff Mansion
Time: 7:00pm
Ticket Price: TBA (For ticketing enquiries, call 2228830)
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French Fashion Furor is supported by the Institute for the Development & Promotion of Textile & Clothing (DEFI), Singapore Tourism Board (STB), French Association for Artistic Action (AFAA), the French Embassy, Alliance Francaise de Singapour and Federation of Haute Couture. FFF is organised under the 3-year Fashion Coalition project by Twilight (International) Production Pte Ltd.
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French fashion industry sees
great potential in Singapore
French Fashion Furor (FFF) is a large-scale fashion event in Singapore that involves some of the biggest French designers and experts. It is the first of its kind to be organised in Southeast Asia. This S$1 million project is hosted in Singapore because of the city's potential for being the fashion hub in this region.
FFF is supported by the French Embassy in Singapore and Alliance Francaise de Singapour, and is an effort encouraged by the Singapore Tourism Board (STB). The government bodies have joined forces with local event organiser, Twilight (International) Production Pte Ltd to create a fashion event that has cultural, commercial and pedagogic dimensions.
According to Alliance Francaise's Executive Director, Sydney Peyroles, "French Fashion Furor is a project which wonderfully suits Singapore's will to be a Renaissance City. It is an original and creative event that links art, industry and education. It shows how fashion is constantly changing. That is why we would like to diversify the image of French Fashion and to build up awareness for the New Generation of French designers, focusing not only on the link with a glamorous tradition, but also on their capacity to propose new visions and approaches. We expect this event to be the source of fruitful and dynamic exchanges."
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The French Embassy believes that the local fashion trade can benefit tremendously from Singapore's ranking as Asia's top convention city and its key role in showcasing consumer goods. Mr Pierre Mayaudon, Counsellor & Deputy Chief of Mission of the French Embassy says, "We believe that there is much potential for the
fashion industry to grow in Singapore. The lion city has the highest average wealth per person in Southeast Asia. Its unique geographical situation and communications system make it an ideal business destination. Moreover, Singapore is decidedly poised to become the hub for fashion in the East".
On the commercial aspect of the event, Mr Jean-Yves Bajon, Economic & Commercial Counsellor of the French Embassy states that FFF "provides the opportunity for the Commercial & Economic Section of the Embassy to facilitate further trade relations on a local and regional scale. We hope to attract additional fashion buyers from both Singapore and regional countries to attend this week-long event."
The Singapore Tourism Board (STB )hopes that more similar world-class fashion events will be staged in Singapore as these contribute to developing the country into a fashion hub of the region, an outcome that is part of the Board's Tourism 21 vision of turning Singapore into a tourism capital.
French Fashion Furor is the second major fashion event organised under the 3-year project called Fashion Coalition. Fashion Coalition was conceived in 1999 by Twilight as Singapore's answer to an international fashion week, forging creative partnerships with the fashion capitals like Paris or London. "Our goal is to facilitate a thriving fashion scene in Singapore by providing a runway for designer insights, industry networks and fashion education advancements, " says Twilight's managing director, David Lim.
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