Gift Merchant Bunny Heaven v. Typical Rabbit-Oriented Easter Season

Gift shopping for rabbit lovers is a year-round activity at Bunny Heaven(TM) and the upcoming Spring season is predictably one of the busiest times of the year. However, few people would expect to find a business devoted exclusively to rabbit lovers, let alone one that "bucks the tide" concerning the Easter Bunny.

Most people have seen stores and catalogs for dog and cat fanciers, but not necessarily a business dedicated to selling shirts, jewelry, handbags and home accessories with a rabbit theme exclusively. "No major holiday is synonymous with a specific animal the way Easter makes people think of rabbits. Bunnies do have that advantage over dogs and cats," explains Gale Douglas, owner of Bunny Heaven. But oddly enough, Bunny Heaven doesn't cater to an Easter theme. "Our products are for people who love real rabbits."

How can a business that serves rabbit lovers exist without Easter eggs and dressed-up bunnies wearing bonnets? "Thousands of gift stores throughout the country seasonally carry Easter-oriented merchandise," continues Ms. Douglas. "But few businesses address the interests of adults who like real-life rabbits -- that's where Bunny Heaven fills a niche. Many of our customers have rabbits themselves and know that these animals behave nothing like the fabled Easter Bunny." Ms. Douglas has house rabbits originally adopted from shelters that "help" process customer orders, if you call occasionally chewing on the corners of boxes "helping".

Many people are drawn to the beauty of rabbits in every season, not just Easter. And Bunny Heaven helps its customers outfit themselves and their environments with images of various breeds of these distinctive but often-misunderstood creatures.

Bunny Heaven is now a BizRate.com Customer Certified Merchant, recognized by its on-line customers for the overall quality of its service. BizRate.com is an unbiased, independent rating guide built upon the experience of millions of actual on-line buyers.

Founded in 1996, Bunny Heaven is a mail-order catalog and on-line merchant that sells products with a focus on realistic rabbit themes. The NJ-based company has a worldwide customer base and features over 100 products. The company's Web site is found at http://www.bunnyheaven.com/

CONTACT: Gale Douglas, 609-324-9270 or gale@bunnyheaven.com