TELEVISION INTERNET TO MAKE HISTORY WITH MUSCLE BEACH PREMIERE

SANTA MONICA, CA - March 15, 2000. "Muscle Beach", a new midseason show premiering March 22 at 8:00 PM EST, is getting a lot of attention for a different reason. While the half-hour show boasts one of the sexiest casts since Baywatch, the new series is turning a lot more heads because it's premiering not on the networks but online. Online? If this sounds historic, you're right. "Muscle Beach" is premiering on the Television Internet Broadcasting Network (www.televisioninternet.com), pioneer of internet series programming, making history as the first original network-quality episodic series for the Internet.

By offering "primetime online" shows, Los Angeles-based Television Internet is the first company to stream original prime-time episodic programming online. In fact, this first half-hour original episodic series for the Internet is from the same pioneering family that in 1945 brought the first hit series to a new medium called "television". And if that's not enough, "Muscle Beach" has also made programming history as the first hit multiple format show ever produced for the internet; the show is the first prime-time quality sitcom, news program, and sports/fitness program all in one. To top it off, all that's for free! Television Internet shows like "Muscle Beach" are viewable 24 hours a day, 7 days a week, on line with a free downloadable media player.

Muscle Beach

"Muscle Beach", airing on Wednesday nights at 8:00 EST, centers upon a group of beautiful trainers, models, and bodybuilders at an ocean front gym. In the series premiere, the men at Muscle Beach learn the sexiest woman on the beach has just joined the gym and is looking for a new workout partner. Shot at Television Internet Studios in Los Angeles and along the Pacific Ocean, the half-hour show stars Jim Morrow, Ryan Moriarty, Kerry Kimble, Kristen Davidson, and Mr. Switzerland-winner Didi Beyeler. Since released episodes are archived on the site, viewers worldwide can watch any episode whenever and as often as they wish. Each episode aires with a tie-in free Muscle Beach printable workout for viewers.

Anthony Kling - son of TV pioneer Woody Kling

"Muscle Beach" is from Executive Producer and Television Internet (TVI) founder Anthony Kling, Kling is the son of the pioneer of television programming, Woody Kling. In the 1940s, Woody Kling with Milton Berle helped bring to American television sets the first hit television show in television history, the "Texaco Star Theatre starring Milton Berle". Thereafter, Kling would write and/or produce shows that defined television programming history: "All in the Family", "Maude", the "Carol Burnett Show", the "Jackie Gleason Show", to name a few. As his father brought into our homes then the first hit shows in that new medium called "television", Tony brings into our homes today the first hit shows in a new medium called "Television Internet". In the year 2000, the Kling family becomes the only family name attached to seven decades and two centuries of episodic programming history.

Television Internet Internationale & E-Commerce TVI Store

In development since 1997, Television Internet today attracts a broad viewer base, worldwide. As a result, Television Internet recently launched Television Internet Internationale, offering lead pages for TVI shows in languages besides English. Television Internet Internationale currently offers Television Internet France, Television Internet Deutschland, Television Internet Italia, Television Internet Japan, and Television Internet España in conjunction with its series "Muscle Beach."

Since first announcing the launch of Muscle Beach publicly last winter, Television Internet has become one of the biggest fitness-related web sites, regularly beating out network and cable operators like with number one weekly traffic referral rankings, receiving "four star" reviews for Muscle Beach, and being listed online next to the major networks and cable operators.

On top of that, last January TVI launched the TVI Store, the first ever department e-store offering over 10,000 products and services through fifty leading merchants including Dell & AOL. In a format that draws upon the classic floor layouts of the famous Manhattan Department stores, the TVI Store now guides visitors through eight virtual floors with (logically) gourmet food in the "Cellar" and Metropolitan Museum of Art furniture on the "Fifth Floor". With floor directories, department listings, and postings on new and discounted products through the department e-store, the TVI Store uses a layout that shoppers are expected to enjoy.

In conjunction with Muscle Beach's premiere, the TVI Store also launched the Muscle Beach Gear Department this week offering a comprehensive list of fitness related products from top merchants like MET-Rx, TwinLab, SportPharma, and ProLabs.

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The series premiere of Muscle Beach is March 22, 2000 at 8:00 PM U.S. Eastern Standard Time. To schedule a press interview or appearance or for further information, please contact the Television Internet Broadcasting Network at pr@televisioninternet.com