LivinEasy.com Selects TechMarcom As Agency of Record

FOR IMMEDIATE RELEASE

LivinEasy.com Selects TechMarcom As Agency of Record

Westford, MA, March 16, 2000-- TechMarcom, Inc. (www.techmarcom.com) today announced it has been selected by LivinEasy.com, (www.livineasy.com). LivinEasy.com is an online community for baby boomers and senior citizens that didn't grow up with computers, might be scared of them, or want to learn how to use the Web for more than e-mailing the grandchildren.

TechMarcom will provide a full range of marketing communications services, including PR, media and analyst relations, speakers bureau management, and marcom counsel.

"We're excited to work with LivinEasy.com. They've got a new story to tell, much more than just another online portal. It's a refreshing change of pace for the media to report about," said TechMarcom president Jon Boroshok. "LivinEasy.com is rapidly becoming the home base that mature adults go to when they find the courage to make the leap to the Internet. The site reaches a highly desirable, affluent target market with valuable news and advice, presented in a comfortable, familiar format and setting."

Based in Hollis, NH, LivinEasy.com provides training, guidance, and information about a wide range of subjects of interest to this generation, all in a caring and warm environment. LivinEasy.com's PC Training provides a very basic introduction to computers as well as a base of knowledge about the most popular applications run on personal computers. Boroshok emphasized that LivinEasy.com is a free membership site with very strict privacy policies

"LivinEasy.com was designed to encourage all adults to take advantage of the Web. "Now we must ensure that people know about the Web site," said LivinEasy.com President and founder Barbara McLean. "We needed a PR firm to work with us to develop our message and our strategy, and to provide us with a focused public relations program. Since we are a young firm with limited resources, we need to be cautious about our spending. With TechMarcom we pay only for what we need."

"While many tech PR agencies aren't taking on new clients with retainers of less than $15,000 a month, we specialize in providing senior PR professionals for start-ups at affordable rates," said TechMarcom president Boroshok. "We're filling a void in the market. "

TechMarcom was created to provide a marketing communications alternative for startups needing senior counsel but lacking big budgets. Unlike most traditional agencies that require a monthly retainer, TechMarcom is part of a growing new generation of independent agencies that provide service at affordable contract, project, or hourly rates. TechMarcom clients include GeePS.com, Angstrom Microsystems, the Cognos Corporation, and emonson.com.

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Contact:   

Jon Boroshok
TechMarcom
978-502-1055
jb@TechMarcom.com