PENNMEDIA.COM ACQUIRES E-ZINE ADSOURCE DIRECTORY

FOR IMMEDIATE RELEASE             For further information contact:
March 23, 2000                         Matt Hockin
                                                MMG/Outrider Media Relations
                                                503.246.1375
                                                mailto:matth@mmgco.com

        PENNMEDIA.COM ACQUIRES E-ZINE ADSOURCE DIRECTORY

Acquisition Will Increase The E-Mail Newsletter Advertising Network
             To Over 22 Million Opt-In Subscribers

March 23, 2000 - Mokena, Illinois - PennMedia.com, the largest opt-in e-mail advertising network, announced today its acquisition of the E-Zine AdSource Directory http://www.ezineadsource.com/, an online directory of hundreds of opt-in e-mail newsletters. The acquisition accompanies the hiring of its former owner, John Nesbit, to head all newsletter recruiting efforts.

"Our success is based on placing quality paid ads with newsletters of all kinds, this acquisition is just one step in our aggressive strategy to grow the newsletter network," said PennMedia.com CEO Jaffer Ali.. We want to bring in as many qualified newsletter publishers as possible. We think having John join our team is the next step in creating the most cost effective advertising medium on the Internet."

Nesbit assumes the position of VP of Network recruiting and said, "I am happy to join the PennMedia.com team. Being part of the explosive growth in the e-mail newsletter advertising is exciting and I am looking forward to helping the company reach 30 million opt-in subscribers."

"Integrating the newsletters from the E-Zine AdSource Directory into PennMedia.com should quickly increase the size of our e-mail newsletter advertising network by at least 2 million subscribers. This will enable PennMedia.com to reach a total of over 22 million opt-in subscribers. Advertisers will soon be able to reach many more people through this highly-effective Internet medium" said Nesbit.

PennMedia.com is a privately held company based in Mokena, IL. They are the largest network of newsletters delivered via e-mail with over 20 million opt in subscribers to over 400 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct marketing solution for advertisers seeking an ROI. Advertisers include; Columbia House, Zing, PetStore.com, KBkids.com, OfficeClick , Aspire, Quicken, Lot21, and Doubleday.

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For further information contact:

Matt Hockin
Media Relations
Outrider ~ http://www.outrider.com/
mailto:matth@mmgco.com
v: 503.246.1375
f: 520.563.9639