Active Sports Vacations for the 40-Something Crowd

For Immediate Release
Contact: Luis Portiansky    FortyPlus Adventure Productions    Email: fortyplusadv@aol.com
Phone & Fax 718-281-4627       www.fortyplusadventure.com

Travel Company Produces Sports Vacation Travelogues for the Over Forty Crowd

FortyPlus Adventure Launches Website to Support Video Travelogue Content
   New York, NY March 30, 2000
What would motivate a travel journalist, two veteran sports enthusiasts and a marketing executive to pool their expertise and resources to launch a travel services and media business?
How about the fact that our target market numbers over one hundred million people in North and South America, is growing every year and uses the Internet to collect information," responds Luis Portiansky, President and enthusiastic spokesman for the new venture. The company, FortyPlus Adventure Productions, produces video travelogues on active sports vacations focused specifically for travelers forty years old and above. There is little, if any, representation on network travel shows of people in their forties, fifties and sixties, as active participants in sports oriented vacations," according to Portiansky. The fact is we are extremely active. The baby boomer generation is the majority; we have more money, more leisure time, are more fitness conscious and travel more than any other age group," continued Portiansky. Were also growing. Someone turns fifty every seven minutes, so our target market keeps getting bigger." As might be expected, FortyPlus plans to air their series of travelogues domestically and in Canada and South America. A unique twist is that the series will also be broadcast on the Internet over the FortyPlus Adventure web site. Being available in the traditional media outlets, presenting our content in English, Spanish and French, and Webcasting over the Net, enables us to be more accessible to our target market," added Executive Producer K.S.Smith. FortyPlus Adventure programs highlight specific sports vacations such as scuba diving, cycling, hiking, skiing, tennis, golf, kayaking, and various other adventurous, but not extreme, activities. The programs present a sport, basic instruction and recommended venues.

FortyPlus also produces a web site (www.fortyplusadventure.com) that is a clearinghouse for articles, reviews, and recommendations on sports vacations. Another interesting offering on the web site is a custom travel service. According to FortyPlus content producer, Pablo Rivera, There are dozens and dozens of travel related web sites on the Internet. Our research shows it takes an average of 16-20 hours to plan, research and make arrangements for a vacation. And after all that, you are still dealing with a variety of unknowns. Our service lets you fill out a short questionnaire, indicate your price range, and we do the rest. We deliver a custom designed package of transportation, accommodations and instructors, or guides, in the sport vacation of your choice. Most importantly, at resorts and with sports specialists who know how to cater to the forty year old and older clientele."

For additional information contact Luis Portiansky or Pablo Rivera at fortyplusadv@aol.com or visit www.fortyplusadventure.com

FortyPlus Adventure Productions 2000