eMysteryShopper.com adds beta site testing to product offering

NEWS RELEASE

5th April 2000

eMYSTERYSHOPPER.COM ADDS BETA SITE TESTING TO PRODUCT OFFERING

eMystery Shopper.com has added beta and pre release site testing to its product offering.

With over 250 c2b and b2b 'eMysteryShoppers now on line were in a unique position to provide organisations with a readily available team of shoppers to provide one-off beta and pre-release site testing" says Michelle Fuller from eMysteryShopper.com

Many companies spend an extortionate amount of time and money investing in creative and techie gizmos and then find out that the user doesnt have a clue how to navigate around the site. eMysteryShopper.com will discover the potential pitfalls before the general public are let loose and protect the brand from damaging negative publicity and lost customers. Not only do we test web presence, we also trial customer service response and the fulfilment process." adds Fuller.

Launched in February, eMystery Shopper.com is the only independent site satisfaction monitor that combines website performance analysis with monitoring and trend analysis of customer service values, third party fulfilment and competitor benchmarking.

For more information visit eMystery Shopper at www.emysteryshopper.com or call 01489 772933      
                     ...Ends...

On Behalf of:   emsyteryshopper.com, email michelle.fuller@emysteryshopper.com

Notes to editors

Background

eMystery Shopper has been established by Chris Russell and Michelle Fuller whose team have been working closely over the past twelve months with internet business travel provider travelstore.com to establish a leading edge ecommerce site. Prior to that they had provided traditional store mystery shopping for leading retailers such as Sainsburys Homebase.

The reporting process

Throughout the entire monitoring process a detailed report is constructed building qualitative and quantitative data together with an executive summary and call for action. The reports visualise the performance in a bespoke number of key areas commencing with the initial site search. This continues from registration right through the entire purchase or service sequence including order confirmation, contact with customer support staff and delivery service -- right down to the suitability of the transit packaging and the courtesy shown by the delivery driver. Should at any time during the web experience a business critical issue come to light an 'urgent alert will be immediately sent to the nominated client contact.