NAKED RUNNERS TO DEFY ATTORNEY GENERAL

Contact: Mike Steele (PRWEB) April 9, 2000 -9624
Today's Date: April 10, 2000

ANN ARBOR, Mich., April 10/ PR Newswire/ - Michigan Attorney General Jennifer Granholm is against it. The local county prosecutor Brian Mackie has plaintively told students not to do it. Even LOCAL citizen groups are up in arms about it. But every indication is that this Friday evening around midnight, over a thousand students in this sleepy midwestern town will rip off their clothes and run a mad dash through it's streets completely buck naked, according to nakedmile.com

The infamous Naked Mile-- a nude coed frolic emanating from the Ann Arbor campus of the University of Michigan is slated to run for the l5th time this Friday April 14.

And thanks in large part to the internet, this renowned campus tradition has become something
of an international spectacle. But not one without controversy.

According to Mike Steele of Nakedmile.com there was a time in the early 90's when
the event was conducted in virtual obscurity. "There were occasional rumors and even
an infrequent media report but for the most part people around the country considered it just
another urban legend", Steele recalled.

But the growth of the world wide web changed all that. Once students and especially school officials realized that the winsome young coed running naked one night could be an international internet
star the next, they began to get worried.

University administrators, proud of the accomplishments of many Michigan alumni like former President Gerald Ford, WORRY THAT pictures TAKEN of STUDENTS
running the Naked Mile MAY come back to haunt them LATER IN LIFE.
One school official told the Reuters news service "My nightmare is that the first female to run for president will have their picture posted on the front cover of Hustler Magazine."

But the will of the students and the stalwartness of the tradition seems to have trumped all these
concerns, and in many cases the Naked Mile has served as an ersatz recruiting tool. " I first BECAME
INTERESTED IN the University of Michigan AFTER READING about the Naked Mile ON THE INTERNET" recounted a first year psychology student. "I thought - Wow! that must be a cool school, and it was one of the reasons I wound up applying here."

For skeptics and unbelievers, Nakedmile.com will once again be offering a free commemorative
video of the raucous event at their website for the cost of shipping . According to Steele, "Our free
Naked Mile video giveaway has been the single most successful thing we've done to
spread the word about the Naked Mile. Last year free Naked Mile videos requests were
received from over 50 different nations around the world. This year visitors to our website will be able to choose from two different videos so they can see first hand what the excitement is all about."

But ultimately it seems the Naked Mile is about freedom. As one exhausted female exclaimed
at the end of last year's race - "I can't believe I'm standing here in front of half the world completely
naked... It's so liberating."

ABOUT NAKEDMILE.COM: The Official Naked Mile Website - http://www.nakedmile.com
is the oldest, most comprehensive and widely REGARDED website dedicated exclusively to promoting
the Naked Mile. Launched in 1996, the site highlights all kinds of interesting features about and images
from the Naked Mile.

SOURCE: Nakedmile.com
Web Site: http://www.nakedmile.com
CONTACT: Mike Steele (888) 298-9624