NameU.com Launches First-Ever Site for Net Name Creation

Free web-based service to speed the process of creating and securing powerful and effective Net names

Provo, UT, March 20, 2000 - NameU.com, a leader in web identity and branding services, today announced the commercial launch of its new website at www.NameU.com. The NameU.com "electronic campus" is the first-ever free, web-based service focused on helping organizations and individuals in quickly creating and securing powerful and effective net names. The new service will offer users significant savings of both time and money, and promises transform this tedious, trial-and-error task into a fun and effective exploration.
Until now, the process of brainstorming, rating, and selecting net names, and then checking them for availability has been painfully inefficient and ineffective-especially for the net neophyte or small business owner. "A service such as this has been long overdue," said NameU.com co-founder, Kurt Herrmann. "Powerful, memorable domain names and other web identities are critical to the success of online entities. With the launch of this new site, we're providing the Internet community with an extremely valuable service-and that value will increase in tandem with the scarcity of available domain and other net names."

When site visitors register with NameU.com, they become "student body" members and have access to all the tools, content, databases and services on the NameU.com Campus. The simple process of name generation asks students to enter a key word or term and select a category that conveys the essence of the identity they are seeking. Then NameDexTM, the firm's proprietary and patent-pending naming technology, generates thousands of interesting and compelling name options for consideration, as well as similar names that can be pursued. Once the desirable names are selected they can be saved in a user's private MyNames folder to be checked immediately and simultaneously for availability and to be accessed for future reference.

NameU.com tools differ dramatically from the simple name recommendation engines found on the sites of some hosting services. According to Herrmann, the NameDexTM technology and database required more than a year of development time. Its complex algorithms and language patterns are capable of producing perhaps 100 times more names than a human with an average vocabulary--and in a fraction of the time. In fact, the company founders were so confident of the technology's superiority, they used it to create their own identities-NameU.com and NameDexTM.

In addition to domain name creation and query services, the company is aggressively pursuing strategic partnerships to offer its student body the value-added products and services of registrars, ISPs, and complementary content and commerce providers. The site will be of particular interest to web advertising firms, marketing and branding professionals, web designers, intellectual property experts, trademark attorneys and identity consultants. For these users the service can be used to generate other unique online names such as user names, passwords, email accounts etc., -- as well as offline names for products, services, and company identitites.

About NameU.com
Founded in 1999, NameU.com is the first-ever free, web-based service focused on assisting organizations and individuals in quickly creating and securing powerful and effective net names. Positioned to be a full-service site providing resources for all net naming and identity needs, NameU.com is the developer and distributor of NameDexTM, their proprietary and patent-pending naming technology. NameU.com also provides customized and contracted net naming services to corporations, associations and other organizations. For more information, see the www.NameU.com Web site.