Emediagroup.net Blasts Off!

EMEDIAGROUP.NET BLASTS OFF

Cox Interactive Media veterans team up to lead new interactive marketing venture

ATLANTA, APRIL 21TH, 2000 - Cynthia Gray, former VP of Marketing for Cox Interactive Media and Terri Jacobsen, former Cox Interactive Media Manager of Online Media and Creative Services, launch their brainchild - emediagroup.net - an interactive marketing practice that combines the best qualities of online media strategists, agency search consultants, and guerrilla marketers into one progressive entity.

emediagroup.net consists of two core practice areas. The first addresses client online marketing and media strategy needs, including geo/demo targeted online media and promotion. The second advises clients on securing the best interactive marketing resources for their business objectives, budget, and timeframe.

emediagroup.net is an online agency, interactive search consultancy, and marketing strategy firm rolled into one," says Cynthia Gray, partner and emediagroup.nets CEO and president. We see this as an area of opportunity that has not yet been tapped. Many companies are confused about who offers what and how to negotiate reasonable compensation agreements for those marketing services. We fill an obvious and growing need."

Adds Terri Jacobsen, Vice President and COO of emediagroup.net, Its clear that online media and creative is moving more and more to geographically, demographically and behaviorally targeted efforts. Thats the precision targeting many clients now want. Its where the ROI is, and weve already been doing it and refining it extensively for three years."

Gray and Jacobsen conceived and launched Clickhaus, Cox Interactive Medias in-house interactive agency in 1998 to handle the Cox Interactive Media business including the Cox Interactive City Site Network, Blackfamilies.com and GreatOutdoors.com out of the business necessity to successfully drive online traffic based on geographic, demographic and pyschographic filters. Through Gray and Jacobsens efforts, average click rates 600% higher and cost per click deals 200% lower than the industry standard have been continuously generated.

Kathryn Thornton, former Cox Interactive Media Online Media Specialist, has also joined the emediagroup.net team as Director of Media Services.

About emediagroup.net
emediagroup.net offers leading edge B2C and B2B interactive marketing services. Practice areas include marketing strategy development; ROI based planning and placement of online media, promotions and email; and strategic services helping clients secure superior interactive marketing resources. emediagroup.net, Inc. can be reached at contactus@emediagroup.net or 404.816.3767.