Europe Beckons for MINEit

21st April 2000

MINEit depart for Europe this Easter Weekend to attend the Upstart Europe conference and exhibition at the EuroDisney resort near Paris, Fr. The conference includes talks from companies such as eBay and Garage.com, with the exhibition containing 40 of the most exciting startup companies from across Europe, including MINEit Software.
"This is an excellent opportunity for us to rub shoulders with some of the hottest prospects in Europe today" says David Jones, VP of Business Development for MINEit. "We have a superb opportunity to demonstrate the power of our innovative Web Intelligence tool, Easyminer, to both startups and highly succesful eCommerce companies in a one to one environment. This event is an important element in the buildup to the European launch of Version 2 of Easyminer in June."
The flagship of the MINEit product range, Easyminer allows eCommerce companies to understand how visitors to their site are behaving online. This intelligence impacts areas such as site design, advertising effectiveness and visitor management.
"Events such as Upstart Europe provide us with tremendous opportunities to network with other high potential companies on an international level" remarks MINEit's CEO, Maurice Mulvenna. Currently on an trade mission to Boston, USA, Mulvenna adds "MINEit, and Easyminer in particular, has generated significant interest in the UK and USA and we are now keen to repeat this success in Europe. Upstart Europe will act as an excellent foundation for our efforts"

Notes to the editor:

MINEit Software Limited, founded in 1998 by four leading academics from the University of Ulster, is a spin-out from the University through its umbrella company UUTECH. In the nine years that the four have been working together they have brought in over 7 million in research grants to the University. The company is growing rapidly and is moving into exciting new premises in April 2000.

For further clarification contact:

Patricia Doherty
Business Development Manager
MINEit Software Limited.
Tel: +44 (0) 28 9036 8912
E-mail: patricia@mineit.com