Marketing, Advertising & Promotion Services, Inc. offers manufacturers Direct LinK, a unique solution to motivate retail sales people,

FOR IMMEDIATE RELEASE

Date: April 29, 2000

Released By: Marketing, Advertising & Promotion Services, Inc.

For further information contact: Edd Lopez

Marketing, Advertising & Promotion Services, Inc. offers manufacturers
Direct Link, a solution to motivate retail sales people

Following six successful years of use by Yamaha Electronics, M.A.P.S. Inc. is offering "Direct Link" to manufacturers looking for a solution to motivate front-line retail sales people to sell their product. Edd Lopez, President of M.A.P.S. Inc. explains; " Direct Link is a communication system designed to favorably influence the behavior of retail sales people selling a manufacturers product vs. a competitors. It is particularly effective within retail dealer networks where more than one product line is offered for sale". Lopez adds, "the program continues to be effective for Yamaha Electronics"

Here is what Tom Graham, Vice President of Marketing for Yamaha Electronics has to say. "This unique type of program has proved effective in building brand loyalty and motivating our dealer sale people. It has contributed to a 30% growth in market share and rise in our home theater receiver sales to #1"

Direct Link builds personalized relationships between manufacturer and front line sales people. It imparts sales, marketing and product information. It engages sales people in a series of unique "personalized conversations" that creates a bond with them and makes them feel like insiders in the manufacturing and marketing decision-making process.

With Direct Link, your company, your products and services will always be the sales person's personal choice and final recommendation at the point of sale. Direct Link can help you close the sales loop, enhance the value of your marketing campaigns, and put retail sales people on your team for keeps.

For additional details about Direct Link, call Edd Lopez toll free at 888-786-5765 or visit @www.mapsmarketing.com

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