Internet Audio Advertising Firm Says Sales Increase With Spoken Word

For Immediate Release: 4-30-2000

De Queen, AR-- AUDvertise.com, a new company whose Audio Ads are taking the Internet Commerce community by storm, is spreading the Word... the Spoken Word.

According to CEO Wayne Hicks, audio ads, like the radio commercials that are proving effective in promoting Internet Websites, will generate a higher number of visitors and customers to any business website than any of the current practices in Online Advertising, simply because, "sound is one of the first experiences that we learn from, and we're conditioned from birth to learn by hearing."

"People are tired of the conventional forms of Internet Advertising, like banners and classified ads, and they're especially tired of email ads, " he says. "Audio is nostalgic, it reminds us of radio; an audio ad doesn't require us to stop and read a banner, or watch a presentation, but just plays in the background. Psychologists will tell you that spoken words playing in the background have a more profound effect on the subconscious than any other kind of input."

Utilizing a new software developed just for the AUDvertise.com, audio ads for many clients are rotated in the same ways that banners are. "The software ties our clients' audio ads, which are recorded by radio professionals in a quality studio, to a small graphic link that allows the listener to 'click and go' to the client's site to learn more."

Some online advertising companies have been providing audio banners for some time, but the complexity of combining sound and graphics has made it difficult to use such banners in any kind of rotation. AUDvertise.com set out to make this difficulty its strength, and has done so in a remarkable way.

In addition, the company has elected to base its rates on those of the lower-priced banner rotation companies. "Simply put, we subscribe to Ben Franklin's philosophy that we'll sell more ads at a lower price than at a higher. By keeping our rates low, we're giving more potential clients the opportunity to go to audio as their preferred advertising medium."

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For more information,

Wayne Hicks
P.O. Box 11
De Queen, AR 71832
870-642-6944
realleads@alltel.net