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All Press Releases for May 14, 2000 Subscribe to this News Feed    
 

The end of SPAM?

A new hope for solving the spam problem on the Net has re-launched itself; www.TheFinalRemove.com is back online after its year long hiatus. The retooled and upgraded email cleaning service is attempting to create the worlds largest active email remove list.
NYC based Vision-Unlimited-Solutions and New Castle Marketing partnered to resolve the so-called spam gap" with more of a people solution than a technological one. A vendor for marketers and even the hated spammers, they are addressing the challenge through the cooperation of archrivals - flamers and spammers. They can agree on one thing... they dont like each other. TheFinalRemove.com acts as a liaison between irate email recipients and spammers.
Software and associations help, but receiving unwanted email still happens. Once an address is on the Net, it can be extracted to somebodys mailing list. List brokers sell these lists or a marketer captures it for himself.
Now, email marketers add their remove lists to TheFinalRemove database. Flamers add their list of like-minded people as well. John Q. Netizens can submit themselves to be removed individually to TheFinalRemove. It is all then sorted, removing duplicates, headers and invalid email. Instead of thousands of different remove lists; some with same address on it - any marketer can use TheFinalRemove and that address will not be mailed to by any who use it.
Unifying the effort, TheFinalRemove is challenging the unwanted email problem in a way that might just work. Says Marketing Director Tony Petrozza By giving all sides the opportunity to contribute as well as benefit, well succeed where so called global remove lists failed to get good results. There are too many people trying to do the same thing in different directions. Spammers were too busy dodging the attacks of a flamer than trying to work with him. The two camps had no diplomacy. Now everyone adds to the same pot and I believe everyone will be happy."
Web sites and domains come into the picture also; when displaying TheFinalRemoves shield" icon on a home page, a host can warn a spammer of intolerance for it as well as a solution. Of course, ISPs dont want their subscribers to send or receive any more mail than they want. Theyre happy to promote a service that keeps spammers from flooding their networks. Clicking on the icon brings a would-be ignorant spammer directly to TheFinalRemove.com where they can get with the program".
Undeliverable mail is almost as big a problem as unwanted email as they still use email pathways forcing a huge drain on bandwidth available to the Net. Typically spammers use false pathways leaving undeliverable mail with no home for as long as a week.
TheFinalRemove assimilates these addresses as well. Proprietary software tracks and sorts its ever increasing remove database. Many times a legitimate marketer collecting his undeliverable mail for his remove list and is shut down before he can even finish. The spam issue may be the Internets toughest problem today. The vast amount of money lost dealing with it could have been spent on something more productive.
Why shouldnt the Net be places of profit for anyone with something legitimate to sell? Tony Petrozza replies, It seems to me that was a promise of it, but abuse and fanaticism has changed that. The Web is still in its infancy though, these are just growing pains. Now, with responsibility and cooperation we can take care of ourselves, we dont need the government coming in with regulations." Optimistically he declares, Were going to make spam a problem of the past, its going to be respectable and profitable."


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Tony Petrozza
NCM
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