Safety compliance a "dead end" for this management consultant. Strategy firm uses safety programs to bury the competition.

DENVER, CO--June 5, 2000--As Principal Consultant of Assurance Consulting, Robert Fresch gives his clients some unusual advice for a safety guru: "Forget about compliance."

"Running a safety program to achieve regulatory compliance is like buying Secretariat to fertilize your vegetable garden. You'll accomplish your objective, but you can hardly say you're at maximum efficiency."

"We'd rather see our clients use their 'thoroughbred resources' to win races." commented Fresch. "That's why Assurance Consulting was formed - to use safety as a strategic weapon in competitive markets."

After the introduction of "Safety Strategies for Market Leaders" in 1999, Assurance Consulting became the only strategic management consulting firm in North America to specialize in occupational safety and health programs for competitive advantage. With the unveiling of its corporate website today, AssuranceConsulting.com becomes the primary source for competitive safety management strategies on the Internet.

Visitors to the website can download a free copy of Assurance Consulting's complete presentation on "Safety Strategies for Market Leaders," as well as access leading-edge articles on safety management, read reviews of top business books, and sign up for free delivery of safety news summaries. An unique feature, "Ask the Guru," allows users to submit questions to the firm's Principal Consultant and receive strategic advice on safety management issues.

"From a strategic management perspective, compliance is a dead end - the best you can do is break even." advises Fresch. "Why not use your safety resources to help bury your competition?"

Visit Assurance Consulting on the web at www.AssuranceConsulting.com. Or contact Robert Fresch at media@AssuranceConsulting.com or 1-800-811-0338. "Assurance Consulting" and "Safety Strategies for Market Leaders" are a servicemark and trademark of Assurance Consulting, LLC.