NVENTIVE AND BRAINSHARK PARTNER TO OFFER EMERGING BUSINESSES LOW-COST MARKETING AND CRM SOLUTIONS

FOR IMMEDIATE RELEASE

Contacts:   

Ken Reiter             
nVentive Software Solutions       
803-802-3009
info@nventive.com

Joan Babinski   
Brainshark
781-647-1606   
jbabinski@brainshark.com          
Matt Landry
Miller Consulting Group
617/262-1800, ext. 222
matt@millergrp.com

NVENTIVE AND BRAINSHARK PARTNER TO OFFER EMERGING BUSINESSES LOW-COST MARKETING AND CRM SOLUTIONS

nVentive and Brainshark to Develop Marketing and Customer Communication Tools

Charlotte, NC - July 3, 2000 - nVentive Software Solutions, Inc., today announced the company has entered into a strategic partnership with Brainshark, a web communications service provider that enables businesses to instantly author, deliver and manage content critical for business communications. Together the companies will offer economical CRM and marketing solutions specifically designed for emerging small- and medium-sized businesses.

The partnership between nVentive and Brainshark brings together a suite of tools that allow executives and companies to instantly communicate with their customers, sales organization and employees in one-to-one or one-to-many collaborative exchanges over the Internet. The combination of nVentive and Brainsharks technology will place small- and medium-sized businesses on a level playing field with Fortune 1000 companies for potential customers and partners, at a fraction of the cost without sacrificing functionality, security or results.

We are extremely pleased to enter into this partnership with Brainshark. Brainshark compliments our current suite of marketing tools allowing us to better serve our customers in a efficient, rich-media environment," said nVentive President Ken Reiter. Through this agreement we are giving high-growth companies the opportunity to leverage the Internet as a cost-effective, viable mechanism for conducting eBusiness with customers and partners. This has always been our goal and this partnership allows us to accelerate our efforts in bringing solutions to that market."

In todays global market, small- and medium-sized businesses have the opportunity to compete directly with large companies. The way to beat them is well designed, efficient technology that enables business to work quicker and smarter with their employees, sales force and channel partners," said Jim Griffeth, vice president of marketing, Brainshark. The combination of nVentives success with emerging companies and Brainsharks easy-to-use tools will enable entrepreneurs to save time and money by helping them work faster by communicating and collaborating with their key audiences over the Internet."

nVentive Software Solutions, Inc. is focused on providing browser-based applications that allow customers to enhance their e-Business capabilities. nVentive currently provides two browser-based software products, nTarget and nWebData, that together form the basis for an integrated software suite. The flagship product nTarget is a browser-enabled Direct Email marketing system that enables the development and implementation of personalized, one-to-one relationships with customers an integral element in effective and cost-efficient CRM (customer relationship management). nVentives other product, nWebData, currently in beta, is a browser-enabled Enhanced Web Content Management System that allows a business to add dynamic data content to their existing presence" web site. This gives you online database functionality without the high cost of database-integrated hosting.

About nVentive
nVentive Software Solutions, Inc. is headquartered in Fort Mill, SC which is in the Charlotte, NC metropolitan area. nVentive is an Application Service Provider that offers two applications that will allow businesses to enhance their Internet presence and increase profitability through Internet-based marketing. For more information please visit www.nventive.com or call 803-802-3009.

About Brainshark
Brainshark is a web communications service provider that allows businesses to instantly author, deliver and manage rich-media content critical for business communications. Brainshark was founded in 1999 and is privately held. Brainsharks investors include leading early-stage venture firms One Liberty Ventures, SI Ventures (a GartnerGroup affiliate), Reach Internet Incubator LLP and Citizens Capital Corp. The company is headquartered in Waltham, MA. For more information, please visit www.brainshark.com or call 781-647-4900.