E-COMMERCE AND INTERNET COMPANIES TURN TO CRIMSON FOR MARKETING STRATEGY DURING VOLATILE MARKET CONDITIONS

FOR IMMEDIATE RELEASE

CONTACT

Christina OConnor
Snapmedia
415/440-8059
christina@snapmedia.net

LOS ALTOS, CA -- (July 18, 2000) E-commerce and Internet companies are tightening their belts and fine-tuning their strategic marketing plans since Aprils market crash, and the effects are unquestionable at Crimson Consulting, Inc., a leading provider of marketing services to e-commerce and Internet companies. The Los Altos-based corporation has experienced a surge in new business since Aprils market downturn. Crimson boasts a talent pool of more than 1,600 consultants seasoned at creating and implementing the marketing strategies of todays big and small technology companies.
"This dramatic shift in corporate philosophy -- especially apparent in pre-IPO companies -- happened overnight," said Glenn Gow, President and CEO of Crimson. "The companies that focused 90% of their budgets on advertising, spent those funds to the detriment of all other marketing activities. Many pre-IPO companies have severely under-invested in market segmentation, customer research, partnership programs, competitive analysis, product definition and many other marketing fundamentals. Boards of Directors realize this, and Crimson is being called in to help."
"As a young and rapidly-growing company, Netmosphere was just weeks away from a critical launch and needed strategic marketing services 'overnight,'" said Kevin Nickels, President and CEO of Netmosphere, a San Jose-based e-business software company. "Crimson drove the development and production of all the marketing communications and programs for the launch, providing Netmosphere with a reliable, high-quality solution. Crimson's ability to bring solutions to early-stage companies like ours, with time-sensitive needs ranging from strategic planning to implementation, is most impressive."
In order to meet Crimson's growing demand for high-end marketing strategy services, the company announced the formation of its Strategy Management Group. A growing number of CEOs have approached Crimson in need of a deeper level of strategic services. In response, Crimson has brought on board strategic thinkers from traditional consulting firms like Booz-Allen and Arthur Andersen, as well as senior-level executives with extensive technology marketing experience. Crimsons investment in hiring this additional level of talent has already proven itself, as technology companies reap the financial and strategic benefits of "outsourced expertise." Crimson expects its Strategic Management Group to represent a fast-growth area of the company.
ABOUT CRIMSON CONSULTING GROUP, INC.
Crimson specializes in marketing for e-commerce and Internet companies. With more than 1,600 consultants, the company provides strategic and implementation-level consulting for companies such as 3Com, AOL, Cisco, HP, IBM, Lucent, Microsoft, Nortel, Oracle, and Sun, as well as many emerging companies.
For more information on Crimsons e-commerce and Internet strategic marketing services, contact Christina O'Connor at (415)861-6261 or visit the Crimson web site at www.crimson-consulting.com.