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Cyberlink Announces Availability of e2Com's Permission-Based Email Marketing Solutions
POTOMAC FALLS, VA August 16, 2000 - Cyberlink Communications announces
its appointment as authorized Sales Partner of e2 Communications' unique
e2 Express Email Marketing Solutions.
e2 Express is a suite of permission-based email marketing solutions with
specialized versions tailored for six industries. e2 Express is currently
available, with prices based on email volume and a one-time setup fee per application. The industries e2 Express is currently focusing on include:
travel, software, click-and-mortar retailers, food manufacturers/retailers, publications, non-profit associations and IT resellers.
For example, travel agencies are always looking for new time- and money-
saving ways to use the Internet to build loyalty and improve service
offerings. e2Com's suite of permission-based email marketing applications,
have been customized to help travel agencies leverage the Internet to grow
sales. e2Com, the leading application service provider (ASP) of adaptive
email marketing and customer relationship management solutions has launched
the solution to help travel agencies better service their customers who are
now looking to the Web for their travel solutions.
"I believe that e2 Express enables travel agencies to build stronger
customer relationships by delivering tailored and time-sensitive
information to individuals via email," said Paul Duplessis, president of
Cyberlink Communications. "e2 Express gives travel agencies everything they
need to fill the last few seats on a tour or make sure their valued
customers know about the latest fare specials or travel news in their area."
e2 Express for Travel was created to complement traditional marketing
vehicles such as print and broadcast media, credit card bill inserts and
direct mail campaigns by giving marketers the ability to communicate directly
and instantly with customers who are likely to respond to promotions on the
Web. This hosted, permission-based solution also allows agencies to incorporate tailored email marketing applications into their strategy without the need for expensive hardware or software.
e2 Express for Travel is scalable to any size business, offering travelers
the highest level of service no matter what size the agency may be. This
collection of email marketing solutions allows agencies to communicate with
customers in a number of ways, providing messages that are personalized,
relevant, and anticipated by travelers.
Converting visitors into customers is critical to marketing on the Internet.
e2 Express for Travel provides interactive forms that encourage customers to
enter their traveling preferences, such as favorite destinations, travel habits
and vacation interests. With this information, agencies can communicate one-to-
one with their customers by sending customized messages and dynamic newsletters
with content pertaining only to their interests. e2 Express goes beyond the
creation of standard "one-to-many" email newsletters, as travel agencies can
automate the placement of promotions, advertisements, discounts and specials
tailored to the interests of individual subscribers. Other applications can
include customer satisfaction surveys, sweepstakes messages, reminder service,
an notifications of fare specials.
Because e2 Express is a hosted, Web-based service, travel agencies can
centrally refine messages and access real-time reporting via their Web
browsers. This allows clients to implement their email marketing campaigns
quickly, going from concept to campaign to results in a matter of days.
In addition, e2 Express for Travel features patent-pending Adaptive
Sequencing Messaging (ASM) technology, which allows companies to create
automated, multi-step messaging campaigns that adapt and change based on
users' responses to prior messages in the sequence. As a result, email
marketing campaigns that employ ASM can deliver significantly higher
response rates than traditional one-time targeted email methods.
For further information, request e2Com's free 100-page book "Engaging
Customers in e-Business", How to Build Sales, Relationships and Results
with Email by Jeffrey Farris and Laura Langendorf at CyberLink's website.
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