Bob Wright, President and CEO of NBC to Receive Founder's Award October 9th!

FOR IMMEDIATE RELEASE:                             Contact: Richard Pannell
Friday, September 1, 2000                                         310.695.9899
                                    
                                                                             Patrice Williams
                                                                             818.763.6368

LOS ANGELES: Bob Wright, President and CEO of NBC and Vice Chairman, Executive Officer of GE will receiving the Founders Award at the 7th Annual "Striving for Excellence Awards & Benefit Dinner" scheduled for Monday, October 9, 2000 at the Biltmore hotel in downtown, Los Angeles.

Bob Wright joined the National Broadcasting Company as president and chief executive officer on September 1, 1986. Now in his 14 th year at the helm of NBC, Wright is the longest-serving president of a television broadcasting company in history. Recently, Wright was named Vice Chairman of the Board,
Executive Officer and a member of the Corporate Executive Office of the General Electric Company.

Under Wright's leadership, NBC has evolved into a global, multimedia company by extending into cable, satellite, international and new media markets. At the same time, Wright has maintained NBC's commitment to its core broadcasting
business by expanding its ownership to 13 broadcast stations across the country.

Today, NBC is the only television network to regularly turn a profit and enjoys programming dominance in late night, morning and news. With highly-rated new shows such as "West Wing" and "Law & Order: Special Victims Unit" and old favorites such as "ER," "Friends" and "Frasier," NBC is the top network for accumulating high-income viewers in the demographic categories most
important to advertisers. Among upscale audiences, NBC is number one in both the18-49 and 25-54 demographic and 15 of network television's top 20 upscale shows are on NBC.

Other honorees for the "Striving for Excellence Awards" include:
Cokie Roberts of ABC News who will be receiving the Mal Goode Lifetime
Achievement Award," Chas. (Charles) Floyd Johnson, Co-Executive Producer of the CBS drama, JAG" will be honored with the Ron Brown Award" and William T. Whitaker, Reporter for the CBS Evening News with Dan Rather will be receiving the Pacesetter Award.

Honorary Committee Members include: George Lucas, Tom Selleck, James
Garner, Robert Guillaume and Stephen J. Cannell.

The MIBTP/Minorities in Broadcasting Training Program is a non-profit
501(c)3 organization that provides training to college graduates in radio/
television news reporting and news management.

For sponsorship, tickets or tribute journal ads, please call 818/763-6368 x1 or email us at or visit us on the website at
www.theBroadcaster.com Deadline for ad copy is September 5, 2000.

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