Boston Globe takes new look, adds news section in September

New graphic design, six new and updated sections to appear throughout the month

   Boston – Sept. 11 – The Boston Globe, New Englands largest newspaper, takes on a new look this week, as the paper debuts a new design on Wednesday, September 13, and then begins producing six new and updated sections throughout the month, focusing on local and business news, home news, careers, and classified advertising.
   The new-look Boston Globe is aimed at a sharper presentation of the news, with updated typography and graphics, a better organization of the paper, and an improved ease of use for time-pressed readers. It is the first re-design of the paper in 10 years.
   Globe Publisher Richard H. Gilman said "Weve taken the best from the past and combined it with an updated, fresh look and new ideas to create a more appealing newspaper. We think its a new, better, and more useful Boston Globe that has the same high quality weve always had."
   The new design incorporates a more readable typeface, along with navigational devices to make it easier for the reader to move through the paper.
   In addition to the new graphic presentation, the Globe is introducing new and updated sections throughout the month.
   Globe Editor Matthew V. Storin said "Our new sections and added content will give readers more useful information, particularly in business, as weve added coverage on biotechnology, the new economy, and careers. But well also have more lifestyle and local news. In short, readers can expect more from the Globe, with the same high quality of in-depth reporting and writing weve always had."
   Among the new offerings from the Globe:
   On Wednesday, September 13, a new biotechnology section will become part of the Globes Business section, focusing on one of the areas booming industries and complementing the Globes recently increased coverage of the high-tech industry.
   Life At Home, a revitalized At Home section, begins Thursday, September 14 and will appear weekly. Published for six regions for local advertisers, it will contain expanded editorial content focusing on such subjects as decoration, lifestyles, entertaining, gardening, and renovation.
   BostonWorks, a revamped help wanted classified section that will include editorial material about career advice debuts Sunday, September 17. BostonWorks will link to bostonworks.com, a site on the Globes website at boston.com. Also appearing on the same day will be a revamped Business&Money section, containing new features on the economy and markets, more stories, and a "new economy" focus, along with several pages of news and information on personal finance.
      And on September 28, two new sections become part of the Globe, Marketplace and Globe West, both sections appearing every Thursday.
   Globe West will be a minimum 16-page stand-alone section reaching 35 cities and towns west of Boston. It will be published in four editions, each one covering 6-11 communities and providing more town and school news, local voices, and information on dining, real estate, events, senior citizens and high-school sports. Globe West will also appear on Sundays, replacing the previous West Weekly section.
   Marketplace, another new stand-alone section, features classified advertising and will offer articles on real estate, employment, and autos, as well as classified advertising. It will also be published in six editions for local advertisers.
   The redesign and introduction of several new sections this month follows the Globes conversion to a 50-inch web width, a year-plus long project that resulted in a paper of slightly smaller size. The length (21 inches) remains the same, but the width of a single page is reduced one inch to approximatley12.5 inches, making it more comfortable for readers to handle. Many newspapers throughout the country, including those in Washington D.C., Los Angeles, Denver and Cleveland, have already converted to the smaller size with positive reader reaction, and others are in the process.
   The Boston Globe, whose circulation ranks in the top 15 daily and top 10 Sunday newspapers in the U.S., is a wholly-owned subsidiary of The New York Times Company (NYSE: NYT), a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Companys core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
   The Company, which had 1999 revenues of $3.1 billion, publishes The New York Times, The Boston Globe and 22 other newspapers, publishes four magazines, including Golf Digest; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and NYToday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.
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Contact: Richard P. Gulla, public relations director
617-929-3288 gulla@globe.com