New media company signs 3 year agreement with Chevron

For Immediate Release                  

                        
   
Vancouver - Canada
Impulse TV signs 3 year agreement with Chevrons Town Pantry

Vancouver, BC September 11, 2000. - North Vancouver based Impulse TV Ltd. announced the signing of a three year agreement with Chevron Canada Limited. Starting in October the in-store television network will show programming in Chevron Town Pantrys that enhances the shopping experience in 50 sites over the next 12 months.

The idea was tested at a North Vancouver Town Pantry. Products that were advertised showed a dramatic increase in sales. The resulting 3-year agreement has Impulse delivering custom video and music, accompanied by select advertisements that are focused on Town Pantry store products.

The core value of our service is our ability to customize each product", said Graham Kerr, Impulse TVs Director of Sales and Marketing. This ensures our client is displaying video that meets their specific needs like store branding, advertising products that target the stores demographic profile and engaging the customer with great video content," said Kerr.

Steve Boultbee, Impulse TVs CEO and Co-Founder said, We have spent the last two years developing the model that Chevron has adopted. We are now ready to go out into the larger retail market and deliver this product with measurable results to show its success. This is just the tip of the iceberg for point of sale, custom video programming."

From NHL hockey to skateboarding through to active lifestyle features, Impulse TV has a wide array of footage available. Through partnership agreements with major leagues and several independent production facilities the Impulse library is always growing and contemporary. Our network's content guarantees people will watch when they are in the store. Its flashy, topical, peoples eyes are drawn to it," said Boultbee.

Impulse TV delivers custom video to an in-store base of 1.5 million viewers monthly. Key advertisers like Nike and Coca Cola have realized the potential of this new advertising medium. Impulse TV is positioned to take advantage of new broadband technology, server hardware, and wavelet compression for delivery of its service. For additional information on Impulse TV visit our web site at www.impulse-tv.com or contact us at 888-299-5666.

For further information contact:
Impulse TV
Steve Boultbee – 604-903-7300
boultbee@impulse-tv.com