Outrider More than Doubles the Industry Standard For Opt-in E-mail Marketing Campaign

FOR IMMEDIATE RELEASE

Contact:   
Lisa Manganiello, Outrider
541-617-5332
lmanganiello@outrider.com
www.outrider.co

Outrider More than Doubles the Industry Standard For Opt-in E-mail Marketing Campaign

FARMINGTON, CT September 12, 2000 Outrider (www.outrider.com), a global interactive agency, today announces unheard of opt-in email campaign results for consumer and lifestyle trends research client Yankelovich (www.yankelovich.com). Outriders recent email marketing campaign commanded a 37% click-through rate (CTR)
and 43% conversion. Charged with generating trial partnership leads for a new Yankelovich product offering
decisionDOMAIN, Outrider met the challenge and promptly secured enough quality leads to help close 30% of trial partnership sales within the first 48 hours.

E-mail click-through rate percentages vary
widely even among the industrys best sources for reporting such data. eMarketer estimates the average CTR for an opt-in e-mail campaign to be 11.5%. Comparatively, Jupiter Communications estimates a 5 15% CTR while Forrester sets the number at 18%. No matter which industry resource experts subscribe to, Outriders recent campaign for Yankelovich exceeded them all.

We never expected this kind of response rate so quickly," said Peg Gilliland, director of corporate communications for Yankelovich. We were prepared to wait for a month to meet our campaign objectives."

We are extremely pleased with the results
of this campaign," said Jim Barker, vice president of online services for Outrider. "This is an outstanding example of up-front business analysis and strategy
coupled with the correct messaging mechanisms to yield an outstanding return.
Im confident in continued success with this campaign due to the strong partnership
between the client and our Customer Development Services department."

Outriders HTML email was designed as a
memo from Yankelovich senior vice president, Mike Phillips and was sent out to the Yankelovich eVision opt-in newsletter list. The subject line We need your help" grabbed readers attention, and helped compel 37% of them to read more about the Yankelovich trial partnership program. A good number of respondents went further to complete four screener questions and ultimately were called by either Mike Phillips himself, or Senior Sales executive Adam Godwin to complete the sale.

Combining superior technology and sound
business ideas produces the highest value at the lowest cost. [E-mail is cheaper and easier to execute than virtually any other marketing tactic available today and Forrester Research predicts the e-mail marketing industry will be a $4.8 billion
industry in 2003.]

Outriders Customer Development Services
(CDS) department blends smart business
strategies with creative, logical execution that works. Outrider has also been hired to execute search engine optimization (SEO) for Yankelovich. SEO is another component of Outriders development strategies and complements both development and
marketing.

About Outride
Outrider is a global interactive agency providing true integrated solutions for online business. The company has more than
250 employees and offices in 11 countries,
with North American headquarters in Farmington, Connecticut, and global headquarters in London. Outrider's clients (U.S.) include familymeds.com, art.com, Bridgestone/Firestone, Citicorp,
iCollector, and Warner-Lambert.

For more information, visit Outrider online at www.outrider.com, or call Lisa Manganiello at (541) 617-5332.

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