Marketers Can Prepare for the Age Wave with FOCUS: Your Guide to Lifestage & Generational Marketing

Middlebury, VT -- September 13, 2000 -- Evergreen Direct (formerly Evergreen Advertising & Marketing) has expanded its award-winning resource guide, FOCUS on RESULTS to include more comprehensive coverage of the adult market. FOCUS, published six times a year and mailed exclusively to marketing professionals, teaches, illustrates and reminds marketers of the effectiveness of lifestage and generational marketing when applied to the 35+ consumer.

"About three years ago, Evergreen started helping our more sophisticated clients prepare for the coming age wave," explains Bob Kesner, Evergreens president. "Even though some of them are not yet marketing to the 50+ population, they know that they must develop the products, services and targeted campaigns that will appeal to this market in the near future. We can give them the edge if we begin educating them about generational marketing now. By showing marketing professionals how to leverage the events of each generations young adulthood (ages 17-22) into successful campaigns, we can help position them for success. FOCUS is a great way to disseminate this intelligence to our clients and select prospects," Kesner finishes.

Evergreen Direct has specialized in strategy and campaign development for the 50+ market since 1982. Recently, Evergreen expanded its scope of services to assist those companies whose customers and prospects (age 35 and older) are part of the coming age wave. Evergreen works with a wide range of clients, including a number of independent Blue Cross and Blue Shield Plans, Travelers Property Casualty, The Hartford, The Equitable, Troll Communications, Hammond Groves, Expo Garden Tours and Vantage Deluxe World Travel. For more information visit www.evergreendirect.com. To schedule a presentation on "The Power of Generational and Lifestage Marketing", contact Bob Kesner at 802-388-4088.
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