Business Week Online says Etoys only needs 90% of its Customers

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In an article for Business Week Online entitled "Why Aren't Web Toy Stocks Playing Well with Investors?" dated January 13, 2000, Margaret Popper a reporter covering e-biz wrote,

"If you consider the site's huge traffic, eToys' 90% success rate in fulfillment doesn't seem bad"

In the same paragraph,

Wit Capital analyst Ryan Alexander said, "The fulfillment infrastructure performed perfectly well over the holidays."

Ryan B. Alexander is actually a Vice President of Research at Wit Capital

Alan Herrell, a website designer and Co-Founder of Domain-Issues.Org, said "This is the most unbelievable thing I have ever heard. What business can afford to alienate 10% of its customers? If the Internet worked only 90% of the time, the Internet would have died. e-business would not exist."

Etoys, Inc. has been called a poster-child for e-business.

It is. Bad Business.

Etoys is currently involved in litigation against a European art group called etoy. They are attempting to control the internet through litigation.

The EToys vs etoy lawsuit is a classic "Reverse Domain Hijacking". This suit has created a firestorm of protest across the internet. Since Salon Magazine first reported the news of the Temporary Restraining Order, Hundreds of sites and articles have appeared on the internet.

EToys,Inc.stock has lost over 60% of its value since November 30, 1999.

This underscores the profound lack of understanding of the internet by companies rushing to, in hopes of turning the internet into a home shopping network.

More information is available at:

You Really, Really Don't Get it!

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Alan Herrell
LemurZone Design
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