Baydon Solutions Appoints Michael Farmer Vice President of Sales Worldwide, Builds U.S. Sales Presence

Boston, Mass. -- February 19, 2001 -- Baydon Solutions, the Dublin-based provider of knowledge delivery and e-learning solutions, today announced the appointment of Michael Farmer as Vice President of Sales. Farmer will spearhead Baydons growth in the U.S. by targeting its flagship Assistware® solution at large distributed organizations. This announcement follows the establishment of a U.S. office in Boston, Mass., after a successful market penetration of its Assistware solution across Europe in the past five years.

Farmer has more than three decades of experience in sales and marketing. Most recently, he was Business Development Manager for Satyam Computer Services, a global software provider, where he was in charge of all business activities across four states. Prior to this position, he was Vice President of Marketing at PCI Technologies where he was responsible for all business growth activities relating to strategic marketing and sales.

I am very excited about the potential opportunity for Baydon and its Assistware solution in this market as it is a very compelling tool in the retention and improvement of human capital," said Farmer. Its ability to save real dollars to the bottom line of organizations and improve the efficiency of a workforce is critical these days in differentiating companies from their competitors."

At the same time, Baydon Solutions has announced the appointment of Jim Thibeau and Pam Bajorek as Business Development Managers. Thibeau, based in Boston, has more than 15 years experience in the education and information management industries. Prior to joining Baydon, Thibeau was practice director at Computer Associates Performance Support Group, where he spearheaded the delivery of solutions to industry-leading companies such as BellSouth and Fidelity Investments. Bajorek, based in Charlotte, NC, joins from Kronos, Inc., a provider of solutions that manage, measure, and improve employee productivity. She has more than a decade of experience in software sales.

We are thrilled with the addition of these executives to our U.S. sales force," said John Hughes, Baydon CEO. We have already made impressive inroads into the U.S. telecommunications, government and financial services sectors and look forward to working with other companies in reaping the rewards of a just-in-time learning experience."

About Assistware
Assistware is a just-in-time, knowledge delivery solution designed to improve the performance of users and to redefine associated training and support costs. As a proprietary software toolset enabling companies to deliver knowledge, training and support materials to employees as they need it, Assistware recognizes an employees predicament within a business application and presents precise and relevant knowledge or support in response to that predicament.

When users require support while in the application, they simply drop a cursor-like device, referred to as a bubble," onto the field, or screen, for which support is needed. Assistware technology then finds a match for the query and delivers the appropriate support material.

Assistware is currently sold directly in the United States, Canada and Europe. Baydon Solutions also maintains a broad partner network throughout North America and Europe. Some of the firms partners include Computer Associates, and Human Dynamics in the U.S., PricewaterhouseCoopers and TAP Ventures in Canada, Trilog Gruppe and Key2Know in Europe.

About Baydon Solutions
Baydon Solutions (www.baydon-solutions.com) is firmly established in providing tools and expertise for knowledge delivery within large organizations. Using Assistware, the companys flagship product and powerful learning tool, employees get the information and skills they need where it's needed - when it's needed to successfully complete their job task.
Drawing from an experienced team of professionals in the areas of training, education, technical support and marketing Baydon Solutions creates a solution tailored to companies needs. This is achieved through a series of on-site consultations, which develops a clear understanding of the business and project requirements at hand.

The Companys European headquarters is located at 29 Merrion Sq. Dublin. The Company employs 22 staff at this location, mainly engaged in finance, administration, sales/marketing and software development. The Company currently has its U.S. operations based in the financial services area of Boston from which it is developing the U.S. market. The U.S. team focuses on customer support, consulting and sales and marketing.

For more information, please contact:
David Bass or Marshall J. Reese
Edelman Public Relations Worldwide
One Washington Mall, Suite 800
Boston, MA 02108
617-878-2000
david.bass@edelman.com
marshall.reese@edelman.com

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