Experience the "Majic" with Starbucks Coffee & Earvin 'Majic' Johnson

MEDIA ADVISORY

Earvin Magic" Johnson and Howard Schultz
To Appear at Grand Opening of Starbucks in Lauderdale Lakes

WHO:    Earvin Magic" Johnson, chairman and ceo of Johnson Development Corporation (JDC); Howard Schultz, chairman and chief global strategist of Starbucks Coffee Company; and community leaders from the Lauderdale Lakes/Fort Lauderdale area.

WHAT:    Grand opening of the first joint venture Starbucks in the Fort Lauderdale and Florida area.

WHERE:    Starbucks Coffee
3399 N. State Road 7/Highway 441 (@ Oakland Park Blvd.)
Lauderdale Lakes, FL 33319
(954) 485-7955

WHEN:   Friday, February 16, 2001
Community Celebration (reception) 10 a.m.
One-on-one interviews will be by appointment only -- please call Rhonda Davis at (214) 744-1428 or Lori Rodney at (305-891-3039) for scheduling.
   
WHY:       In February 1998, Starbucks and JDC formed Urban Coffee Opportunities (UCO), a 50/50 joint venture to develop Starbucks stores in under-served communities throughout the United States. This innovative endeavor combines the retail strength of Starbucks with JDCs knowledge of urban areas in key metropolitan cities. The joint venture stores, including the new State Road 7 location, are committed to hiring locally and working with area non-profit organizations to develop long-term relationships that will benefit the community.

Media Contacts:
Ken Carter,Focus Communications
(214) 744-1428
         
Kim Willis, Johnson Development Corp
(310) 247-1994

Kelly Hewitt, Starbucks Coffee Company
(206) 318-8169

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