Attention Men: The Fountain of Youth Bottled in New Lab Series for Men Products

For Immediate Release
Press Contact: Jennifer Witt
             212/572-4386

     LAB SERIES FOR MEN INTRODUCES
        ***AGE & EYE RESCUE***
    SIMPLE SKINCARE TREATMENTS TO
     DEFY THE SIGNS OF AGING

-- Age and Eye Rescue available at department stores nationwide in March 2001 --

February, 2001 -- Despite valiant efforts to fight the effects of time, generations of men are facing the fact that the first signs of aging are beginning to show...the dreaded wrinkles and pesky lines to name a few. For those men with a vested interest in looking younger, Lab Series for Men is pleased to introduce Age Rescue, an easy-to-use face lotion that results in firmer, healthier more youthful looking skin.

Age Rescue features an oil-free, power-driven formula to provide significant benefits. In addition to driving away the appearance of lines and wrinkles, Age Rescue helps to restore skin tone, firmness and elasticity as well as helps prevent future skin breakdowns. Age Rescue also helps reduce skin discoloration (including age spots, redness and spider veins) fades dull, uneven patches and protects skin from smoke and other pollutants.

The unique Age Rescue formula is lightweight, quick absorbing, opaque, oil and fragrance-free. It leaves behind a cool, soothing sensation. Men should apply to face and neck after cleansing and shaving. The 1.7 oz. pump is available for $28.

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From late nights at the office to errand-filled weekends and business travel...Mans hard work pays off. Inevitably, it will begin to show...especially around the eye area. The delicate skin around the eyes is the first part of a mans face to reveal signs of age, fatigue and stress: dark circles quickly appear, paired with eye puffiness and fine lines. Unacceptable for todays image-oriented man. The perfect remedy to this life-long problem: Lab Series for Men -- a world leader in skincare solutions for men -- Eye Rescue Undereye Therapy, the latest technology in the eye treatment category. The end result is a younger-looking, revitalized appearance.

Developed to give a mans eye area the extra attention it deserves, the key ingredients used in Eye Rescue Undereye Therapy make the difference. The formula consists of: green tea and cucumber extract with sucrose to help soothe the skin; whey protein to improve elasticity and smoothness; grape extract and mulberry root extract to even skin tone; and, fish cartilage extract to help eliminate dark circles and puffiness.

Todays man is starting to feel more comfortable expressing his concerns about appearance and skincare. He is willing to try products if they are easy to use and they work. Lab Series Eye Rescue Undereye Therapy is attractive to men of all ages -- an older man with dark circles, lines and wrinkles -- as well as a younger customer who needs a quick fix to his lack of sleep, and excessive stress," stated Matthew Teri, Vice President, Worldwide Aramis, Inc.

Eye Rescue Undereye Therapy is very easy to use. Just squeeze a tiny amount onto your finger, then gently smooth around and under the eye area. Pat in until absorbed. It can be used everyday, morning and evening. Suggested retail price is $23.50

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Lab Series for Men was established in 1987 by Aramis Inc, a division of The Estee Lauder Companies. Manufactured by Aramis Research Laboratories, Lab Series for Men - a world leader in skincare solutions for men - offers an extensive line of breakthrough formula mens grooming products with easy-to-follow, 'cleanse, shave and protect skincare treatments. All products are available at most fine department stores nationwide.

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