Luce Online Announces Same Day Television Monitoring

         February 27, 2001

LUCE ONLINE LAUNCHES REAL TIME TELEVISION MONITORING

SCOTTSDALE, AZ.-February 27. - Luce Online (http://www.luceonline.com) today announced the launch of its broadcast television monitoring service, First Alert® Broadcast Service. The media monitoring service tracks over 3,000 television broadcasts from more than 100 media markets and delivers mentions within an hour of programming.

It seems that in todays economy timing is everything," said Kelly Schmitt, Vice President of Luce Online. Real time television tracking affords corporations and public relations firms alike the ability to instantly track corporate coverage, product mentions, competitor announcements, and industry news within an hour of when the news airs."

The new service will allow clients to view their television mentions via the web. They log in to a password protected web site to see at a glance the number of news mentions received nationally and locally. Each individual mention further includes the broadcast date and time, market, station, its affiliate, program name, duration of mention and the viewership. The service also provides clients with a value of each mention determined by a scale similar to that used when determining advertising equivalency.

The desire for instant news notification, combined with the need to be the first to know, is essential to any business professional," Schmitt said. Media monitoring services with electronic delivery seem to be the hot new tool of the economy."

Founded in 1995, Luce Online is an automatic, electronic news clipping service delivering in-depth news coverage of more than 11,000 print publications, wire services, Internet news sites and television broadcasts. Luce is a privately held company bringing more than 100 years experience to the news clipping industry. For more information contact Jennifer Russo with Luce Online at 800-518-0088, ext.23 or at jar@luceonline.com.

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