TOKEZONE'S DIGITAL TRADING AND COLLECTING PLATFORM HELPS COMPANIES TAP INTO E-BRANDING

Tokenzone's Technology Concept Turns Beloved Pastime of Trading and Collecting into Global Internet Marketing Tool

NEW YORK, NY, February 26, 2001
Tokenzone, a company that combines e-branding solutions with an innovative entertainment platform, announced the success of its new promotional tool that allows Internet marketers to build brands globally by taking the beloved pastime of collecting and trading and unleashing it on the Internet.

Tokenzone takes a company's marketed content and creates digital collecting and trading Tokens encased with multimedia content including video, audio, animation, trivia, downloadable items and strategic links. Tokens are held in individual online albums or Zones from which consumers are encouraged to complete collections with others in the online community for rewards.

Tokenzone's platform features a patent-pending digital collecting and trading technology with multilingual capabilities, thus allowing visitors to trade with others in a truly worldwide online community. The software also tracks content preferences geographically, and provides information on the individual properties collectors covet in each country around the world.

Patagon.com, a consumer financial services Web site and one of Tokenzone's clients, used the technology to create "Currencies of the World", an online trading challenge that encourages visitors to share their passion and curiosity about monies from around the world and win rewards for their collecting and trading activities. By using multilingual messaging capabilities, Patagon.com developed a strong online community that transcended national borders and had a viral effect that led to significant increases in first time and repeat visitor traffic.

The model is ideal for companies seeking marketing and loyalty programs because the reward is centered squarely on the content of the Zone, which is customized to reflect a company's marketing goals. Additionally, by allowing the online interaction to occur in the visitor's native language, the range of people involved with the brand expands exponentially.

Trading and collecting something as simple as baseball cards or stuffed animals is already a favorite pastime for people around the world, and it's a pastime that generates billions of dollars each year. Our goal is to help companies take that tradition into the online realm, as one way to strengthen their brands, properties or products with a worldwide audience, says Ricky Arias, Tokenzone co-founder and CEO.

Tokenzone's approach to online trading merges content with commerce to offer various methods for clients to increase revenues. As users interact with Tokens multimedia components, consumers also see advertisements and product promotions at a time of peak interaction with a brand. Tokens thus become innovative tools of advertising.

Many marketers are faced not only with the challenge of attracting repeat visitors to their Web sites, but also of expanding their visitor base on a global scale. By creating a trading and collecting experience for consumers that's multilingual, companies have a unique opportunity to build global communities of enthusiasts centered around their brand, says Arias.

To maintain users long-term interest in collecting tokens, Tokenzone develops continuous programs for clients' Web sites which cycle throughout an agreed upon period of time. A unique loyalty program results when sites offer a series of collections in which a new Zone always begins shortly after another finishes. Tokens ultimately serve as vehicles of e-commerce that drive traffic, generate user loyalty, and have the potential to bring in additional profits.

Tokenzone recently received funding led by e-nicial Ventures. The company's management team and board of directors consist of professionals with extensive experience at companies such as Procter & Gamble, Viant, Lucent Technologies, MTV Networks, Nickelodeon and Miramax Films.

Tokenzone, Inc. is headquartered in New York, NY. For a demonstration and information, please visit www.tokenzone.com.