NUTRISESSIONS.COM ANNOUNCES INNOVATIVE ONLINE PROFESSIONAL TEAM APPROACH TO PERMANENT WEIGHT LOSS

Launch of Web Site Demonstrates That Behavior Modification is a Necessary Component To Make Healthy Lifestyle Changes Through One-on-One "e-Counseling".

QUINCY, MA (February 28, 2001) -- Eat right and exercise, and you will lose weight. We take these magic pills and eliminate fat overnight. When the decision is made to lose weight, a dieter will listen to any old wives tale. What do fad diets that turn one into a human yo-yo; exercise equipment that could substitute as a torture device; gym memberships that are thrown away with candy wrappers, and New Year's resolutions washed down the drain before February rolls along have in common? They simply are not effective for long-term weight loss.

A new web site, Nutrisessions.com has the remedy. Nutrisessions.com features professional and personalized weight-loss counseling -­ all online. Members are assigned a team of Personal Weight Loss Coaches, which includes a Nutrition Coach (nutritionist), Fitness Coach (personal trainer), and a Lifestyle Coach (counselor). The Coaches meet with members in a structured eight-week program. Meetings occur weekly through private chat sessions, and daily through private bulletin boards.

A well-rounded approach is what makes Nutrisessions.com different from other weight-loss programs and promotions. Nutrisessions.com structures the Introduction Program to ensure our members meet with all three Coaches. There are no online or offline programs in existence today that combine the use of a counselor with both nutrition and fitness professionals, all from the convenience and privacy of their home. This program offers members services that identify the real, underlying reasons of WHY they are overeating, then help modify behaviors to encourage healthy lifestyle changes.

"It is really scary how much misinformation there is out there," remarked Liz Tolini, President of Nutrisessions.com. "What is also disconcerting is that there is always a lot of talk from 'experts' who say that healthy eating and exercise are necessary to achieving weight loss, yet there is no promotion of behavior modification, which is really the key factor to making weight loss permanent."

A research study on the effectiveness of online dieting led by Deborah Tate, a research associate at the Brown University School of Medicine, shows that the Internet can be a powerful tool for people who don't have the time or ability to participate in conventional weight-loss programs. The study found the first group who received interactive guidance and feedback from a behavior modification specialist on the Web lost an average of 9 pounds in 12 weeks. A second group, the non-interactive group, received only online dieting information lost an average of just 3 pounds. "When I created Nutrisessions.com, I had myself in mind," comments Tolini. "I wanted a convenient, anonymous environment where I wouldn¹t feel threatened or embarrassed. By being honest with the person I was counseling with, I could be honest with myself." Tolini also noted that 'e-counseling' is the most cost-effective way to get professional advice and support.

Nutrisessions.com also offers a free membership, which includes access to "Ask the Chef," "Ask the Nutritionist," food and fitness guides, community chat and bulletin boards, health and fitness calculators, and more. Members can also see photos and biographies of their Coaches, which makes the experience even more personal.

To see the Nutrisessions.com Coaches and get more information about its 'e-counseling' services, log onto www.nutrisessions.com.