Fashion TV (FTV) to be streamed as a channel on the BuzzShow site

For immediate release

Press release

Eyescene Inc. to Stream Fashion TV (FTV) Channel on The BuzzShow

Eyescene Inc. today announced a partnership with Fashion TV (FTV) to stream the FTV channel on Eyescenes promotional network, the BuzzShow. The FTV channel will be embedded within the BuzzShow site. Eyescenes first product, the BuzzShow, has recently been launched as a beta-test version, and includes the FTV channel.

FTV is one of the three most popular networks in the world, so the opportunity to make a channel with them is a major coup," said Eyescenes CEO Offer Kohen. BuzzShow users will be able to watch FTV, whilst simultaneously playing our Stock Exchange game or interacting with one of the many TV-related minisites on our site."

FTV is the perfect match for our target demographic, the Internet Generation. Our demographic is style-conscious, and interested in keeping up with the latest fashion trends," said Kohen. We are pleased to have the technology to stream FTV directly to our users."

Since its conception, FTV has skyrocketed to success, becoming one of the three most popular networks in the world. It delivers clips from fashion shows around the world, and features male and female models, as well as fashion events.

We are always happy to expand our viewership," said FTV VP Marketing Uzi Garty. The BuzzShow enables us to appeal directly to the Internet Generation, which is an attractive niche for us. We selected the BuzzShow as the ideal platform for us, as its young, fresh and hip".

Eyescene Inc. will feature more than 10 FTV streams and channels on the BuzzShow site.

ABOUT EYESCENE INC.

Eyescene (www.eyescene.com) was established in 1999 as the inception of media convergence began to take shape. Offer Kohen, Eyescenes founder, rounded up an exemplary team of design and production aficionados to fulfill his ambition to set the worldwide standard in concept, design and technology for the definitive interactive television destination. Leading his team with a strong advertising and creative background, they developed an interactive promotional network, the BuzzShow (www.buzzshow.com), for the entertainment industry. The Eyescene platform is an attractive, interactive program guide and delivery system for content and media makers who need the corner on interactive television possibilities and generating a healthy revenue stream.

For more information about Eyescene Inc., please contact:

Tania Guenter
+972 3 516 5420, ext. 208
tania@eyescene.com

ABOUT FTV

Fashion TV has been a global leader in the fashion niche since 1997. It is the first and only international TV channel dedicated to fashion 24 hours a day. Broadcast on 31 satellites, thousands of cable systems, FTV reaches over 300 million households on all five continents. FTV can also be seen on the internet at www.ftv.com <http://www.ftv.com>.