New Web Site Section Helps Retailers Expand

Paterson, NJ (PRWEB) March 29, 2001 --GiftBasketBusiness.com will unveil a new area on its Web site on April 1 for retailers seeking expert advice on adding, selling and displaying gift baskets.

The Retail Store Members section will host rotating features such as a primer on creating all-occasion gift baskets, low-cost marketing strategies in store and in print, and how to combine existing merchandise with new products. Interviews with retailers who profitably sell gift baskets and trend reports from national trade shows will also be accessible.

"We surveyed new and existing retailers to gauge their requirements before launching this section," said Shirley Frazier, president of Sweet Survival®, the owner and host company of GiftBasketBusiness.com. "Now retailers will have an area of their own to find solutions that work every day." Frazier, who has consulted with confectioners, card shop owners, independent florists, and Macys, will convert her years of experience into articles, ideas and step-by-step instructions for store owners who want to add sales through increased foot traffic and Internet orders.

Sweet Survival® is an 11-year gift and gourmet industry consulting firm that provides on-site business and marketing support, as well as assistance and reference materials through GiftBasketBusiness.com. In addition to working with store owners, Frazier conducts seminars at nationwide gift and business shows, writes articles for business and trade magazines, has appeared on The Food Network, CNBC and The Discovery Channel, and is author of How to Start a Home-Based Gift Basket Business, the industrys leading book.

For more information, visit the GiftBasketBusiness.com Web site or contact Shirley Frazier at (973) 279-2799.

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