Business Greeting Cards - Small Investment With Big Returns

Sales promotion veteran David Almos of Buzz Business Greetings suggests that sales professionals looking to build and maintain client loyalty should think about the versatility, cost-effectiveness and inherent power of greeting cards. Its true that long-term client relationships are often built on small, but consistent, contacts. When clients feel they are being thought of, they also feel valued. Odds are great that the small investment of a business greeting card will be repaid with their continued and increased business.

When questioned as to why they take their business elsewhere, two-thirds of all customers say they felt "neglected." Unfortunately, one under-appreciated, lost client may result in nine more unhappy potential clients when the word gets out. With salespeople today already losing 10% to 30% of their customers annually, no salesperson seeking to become successful should discount the importance of loyal clients. Sixty-five percent of a salespersons business comes from this group and it makes good business sense to hold on to them. The cost to acquire a new customer is six times higher than the cost to keep a current one.

Sending Business Greeting Cards can:

 Encouraging a prospect to meet for an initial appointment.
 Reinforce a commitment to a particular customer, letting them know they are valued.
 Express appreciation to a customer for their business, preventing "buyers remorse."
 Motivating the client or prospect to move to the next step in the business process.
 Reestablishing a business relationship that has fallen by the wayside.
 Contacting your clients or prospects when they are not returning your calls.
 Asking for referrals

Buzz Business Greetings offers 25 different cards specifically designed to help sales professionals, 'get in touch and stay in touch. Call (800) 529-1699 or visit www.buzzgreetings.com to find out more