New upgrades maintain Wired-2-Shop® as the most flexible online storebuilder in the market.

ET Technologies launches its latest version of Wired-2-Shop, a browser-based e-commerce software, with a wealth of customizeable features. In doing so it dispells the myth that off-the-shelf online storebuilders offer little room for individuality.

VANCOUVER, BC -- April 27, 2001 -- Whoever thinks that off-the-shelf online storebuilders offer little customization should take another look at Wired-2-Shop®, a browser-based e-commerce software, located at http://www.wired-2-shop.com. Developed by ET Technologies Inc., this newly upgraded software enables e-tailers to build sophisticated online stores with an unprecedented level of flexibility and features including - a choice of 75 templates fully customizable using a drag-and-drop interface; the ability to track inventory and pricing for products with multiple attributes such as different colors, flavors and sizes; customization of fields for collecting preferences and feedback from shoppers, and much more. The software also caters to international e-businesses by supporting any language, currencies, taxes and shipping calculations. All these features can be managed from any computer with an Internet connection and without programming experience.

Since its launch on March 30, 2001, version 3.0 of Wired-2-Shop® has received raving reviews. Apart from our web presence, we also have several bricks and mortar stores in Toronto. Keeping our online offerings current before was an insurmountable challenge," says Richard Snow, owner of the 15-year-old designer socks and hosiery store Pull Up Our Sox (www.sox.org). Wired-2-Shop® Version 3.0 has enabled us to fully integrate our offline inventory database with that of our online store. Weve only used it for three weeks so far and are already shifting our store maintenance resources to more proactive sales and marketing functions."

I looked around the world for just the right set-up to build and host my site and found that in Wired-2-Shop®," remarks Jamis Lopez of Yucca Plus (www.wired-2-shop.com/yuccaplus/), distributor of the original Yu-ccan Herbal Drink, a heath tonic used to decrease toxins in the human body. Its flexible Storebuilder Wizard allows me to build a page from scratch by dragging and dropping pictures, banners, text sections, HTML, menu buttons, and more, onto my chosen template. It also lets me attach the existing HTML pages I had already built, as well as upload graphics to my online store. And when I do not have a custom graphic, a default selection is always provided automatically for me."

Stephane Maher of eSportsSupplement.com (http://www.esportsupplements.com), an online nutritional sport supplements store that caters to serious bodybuilders and athletes, compliments on Wired-2-Shop®s ease of use. Without a product such as Wired-2-Shop®, it would have taken us several months to build our website. It provides us with easy-to-use on-line tools which doesnt require any messy download or installation onto our computer, and our store was up and running in a few weeks."

We wanted to provide as many customizable features to our clients as possible," says Elizabeth Law, President of ET Technologies. They come from all over the world, selling anything from tailor-made ethnic clothing, European gourmet chocolates, licensed children toys, home improvement gadgets, and even miniature reproductions of antique masterpieces. They each have their own unique e-business requirements, and we have built a reputation of being able to support all these."

Founded in 1995, ET Technologies is an innovative technology company specializing in Internet e-commerce. Its mission is to provide outstanding Internet business solutions, services and support to small to medium sized companies, so that they may grow and become more competitive.

For more information, please contact Elizabeth Law at info@wired-2-shop.com. To access a complete press kit, try out the software demo or create a storefront, visit their website at http://www.wired-2-shop.com.