Loony Link to Links Gear Golf Equipment just a chip shot away with cartoony and quirky 3Balls.com

3Balls.com is the latest eye-catching website recently developed by EMagine of Canton, MA. EMagine's team won the honor of developing the enticing, informative and humorous web presence for Joe & Leigh's Discount Golf Pro Shop of South Easton, MA. Via the eBay link to 3balls.com, the company has become the 2nd largest reseller of golf equipment on eBay.

FOR IMMEDIATE RELEASE
CONTACT: Steven Dubin, PR Works, (781) 878-9533, sdubin@prworkzone.com

Loony Link to Links Gear
Golf Equipment just a chip shot away with cartoony and quirky 3Balls.com

DATELINE: CANTON AND EASTON, MA, MAY 3, 2001...3Balls.com is the latest eye-catching website recently developed by EMagine of Canton, MA. EMagine's team won the honor of developing the enticing, informative and humorous web presence for Joe & Leigh's Discount Golf Pro Shop of South Easton, MA. Via the eBay link to 3balls.com, the company has become the 2nd largest reseller of golf equipment on eBay.

According to Joe Ricci and PGA Golf Professional Leigh Bader, owners of Joe & Leigh's Discount Golf Pro Shop, the 3Balls.com namesake is attributed not only to the three large globe fixtures generally found in the storefronts of Pawn Shops, there are also (in golf-speak) three balls in a sleeve.

"GO-TO" PROS
Because of Joe and Leigh's unique ambition to "make a friend, not a sale" in addition to Leigh being known as one of the "72 Most Powerful People in Golf" according to Golf Pro Magazine, the website had to speak for itself in a most affable yet professional manner. Bearing that in mind, the EMagine team strived to develop an easygoing, humorous site that unfolded as a satirical cartoon story with pictorials accessing ten pages and interfaced with Joe and Leigh's auction and eBay.

EMagine's Creative Director Ed Smith, the talented editorial cartoonists who also freelances for "Editorial Humor", the largest editorial humor publication in the world, helped create the concept and design for this cartoony and loony website that completely differentiates 3balls.com from the pack. Smith is a South Shore loyalist who currently resides in Marshfield after formative years in Holbrook and Braintree.

"Our mission was to design a site geared for an audience of both pro and novice golfers, augmenting Joe and Leigh's well-known and well-trafficked Discount Golf Pro Shop. 3Balls.com is adventuresome, which is not unlike the shop itself, telling its own story in a cohesive manner that ensures ease for all visitors," said Bill Gadless, president of Emagine, a Randolph resident and Brockton native. "Joe and Leigh's is one of a kind. We needed to mirror the golf "toy store" feeling in the site itself. Visitors see the site as informative and entertaining, while we know that the site effectively reinforces Joe and Leigh's brand identity and culture in a thoroughly unique manner designed for the long-term."

COOL CARICATURE
After incorporating the main theme complete with fictional and real staff caricature characters, the site is enhanced with 3Balls.com and Joe & Leigh's Discount Golf Pro Shop history and golf stories that "those that were there" can tell. Site visitors can meet the staff of Joe and Leigh's Discount Pro Shop at the "Line-up", and then capture a laugh at the "Giggle" section. To keep the site fresh, the "Giggles" cartoon changes monthly.

E-BIZ TOOLS FOR TRAFFIC
In broadening the store's already expansive reach, 3Balls.com is interfaced with Joe and Leigh's discount golf equipment auction site on eBay. Reinforcing Joe and Leigh's belief in offering only quality merchandise, 3Balls.com offers complete sections outlining equipment and component grading and condition descriptions with checklists.

BRANDED
"Our goal was to present a lighthearted and entertaining way to communicate with golf enthusiasts. We intended to build both a business to business and business to consumer site. Now, it has become a major method of dispensing used products around the country. We found most golf sites boilerplate in design. Our hopefully unique, playful site has generated an overwhelmingly positive response and people enjoy the characters and off-beat humor," noted Leigh Bader, co-founder of Joe and Leigh's Discount Golf Pro Shop as well as one of the "72 Most Powerful People in Golf" according to Golf Pro Magazine. Leigh has also been honored as the Professional Golfers Association (PGA) of America's "National Merchandiser of the Year for Public Golf Courses" in 1995.

JOE AND LEIGH'S SHOP
Established in 1981 by PGA Golf Professional Leigh Bader and Joe Ricci, Joe and Leigh's Discount Golf Pro Shop is one of the two largest and busiest "green grass" facilities in the United States. With a staff of 20, which includes 5 PGA Golf Professionals, the shop has just completed their third expansion, tripling the size of the store. Joe and Leigh's shop and 3Balls.com's auctions offer every branded product at value prices, in addition to trade-ins. Joe and Leigh's Discount Golf Pro Shop has been named "America's Top 100 Golf Shops" for the years 2001, 2000, 1999, 1997, 1996, 1989, 1988 and 1987 by Golf Shop Operations (a subsidiary of Golf Digest) as well as "1995 Business of the Year" by Golf Sportswriters of Southeastern Massachusetts. Named by the Boston Globe as the "Best Deal Pro Shop on the South Shore", Joe and Leigh's Discount Golf Pro Shop is located at the Pine Oaks 9-hole golf course in South Easton, MA. For more information, call (508) 238-1861 or visit www.3Balls.com.

E-OK WITH EMAGINE
Founded in 1996 by Brett Cohen, a Bridgewater native and Randolph resident, and Bill Gadless, Jr., EMagine offers innovative e-business strategies from concept to completion, successfully building web presence for small to mid-sized companies. Specializing in web site creation that includes all the "bells and whistles" at modest pricing, EMagine strives to boost their client's competitive advantage and level the e-playing field. With annual growth of 500% per year, EMagine employs a staff of 20, which includes account managers overseeing each project. The company provides innovative and proven e-Business strategies that include site marketing and promotion, brand identity, emerging trends, e-commerce interface, data base building in addition to a variety of invaluable e-Business tools, in an effort to provide clients with a timely return on investment and smooth transition into technical areas. Ultimately, EMagine creates a partnership between themselves and the client that results in a constant state of "e-Ok."

EMagine Communications, LLC is headquartered at 1095 Turnpike Street in Canton, MA. For a complimentary evaluation of your website or for more information about the company, please contact (781) 828-4500 or visit the website at www.emagineusa.com.