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New Milinx Application is Worlds First Fully Hosted CRM Solution
Milinx Business Group, Inc. (OTCBB: MIXBA) has smashed the barriers of cost and complexity for customer relationship management (CRM) software by launching miCUSTOMER. miCUSTOMER is an easy-to-use CRM solution that can provide any size of business with sophisticated tracking of leads, sales, orders and customer service, all without technical hassles.
Seattle, WA and Vancouver, BC, May 3, 2001-Milinx Business Group, Inc. (OTCBB: MIXBA) has smashed the barriers of cost and complexity for customer relationship management (CRM) software by launching miCUSTOMER. The newest product from Milinx is targeted to a huge potential market, one that is projected to grow from $4.7 billion this year to $10 billion by 2003 (META Group). By being first with a fully hosted CRM solution that is also affordable, Milinx intends to revolutionize a sector that is dominated by massively complicated and expensive systems.
miCUSTOMER is an easy-to-use CRM solution that can provide any size of business with sophisticated tracking of leads, sales, orders and customer service, all without technical hassles. Because it is fully hosted at the Milinx Application Data Center and securely Web-delivered, miCUSTOMER can be set up almost instantly, anywhere on any computer with a browser and an Internet connection.
Users of miCUSTOMER gain a maximum of flexibility despite minimal requirements for hardware, software and technical expertise. miCUSTOMER users will not need the expensive, complicated client-end computers, applications and implementation required by CRM systems that are not fully hosted. miCUSTOMER users also pay no licensing fees, thus avoiding erosion of their revenues. Costs are further controlled because miCUSTOMER is a deductible operating cost for most businesses, not a capital expense.
For a simple monthly fee miCUSTOMER provides even the smallest enterprise with a convenient way to build relationships with clients by turning data into knowledge. miCUSTOMER can provide a 360-degree view of customers, the most valuable asset a business can have. The short learning curve of miCUSTOMER means that the application is actually used, unlike programs that are so complicated they just gather dust or require costly training.
Even though its simple and affordable, miCUSTOMER is also secure and robust. The Application Data Center provides Internet-standard SSL encryption, firewalls, virus protection, data storage, and data backup. Yet the user always controls the information in miCUSTOMER.
miCUSTOMER will also integrate with miPORTAL, miSTORE and miCATALOG for Web commerce, and miMESSAGING unified messaging. These Milinx products will be enabled to share data and work together, effortlessly and economically combining communications and information for businesses.
Richard Dettman, Communications and Content Manager, rdettman@milinx.com or 888-462-7787.
About Milinx
Milinx develops, hosts, manages, and deploys its proprietary business applications on its Milinx Managed Application Platform (MMAP) at its Application Data Center. Milinx defined the Systems/Mobile Application Provider (S/MAP) sector, in which businesses deliver infrastructure, access, products and services. Milinx markets its hosted software to application service providers, Internet service providers, competitive local exchange carriers, wireless service providers and telephone companies for resale to the end-user marketplace. For more information visit www.milinx.com.
Sales inquiries: Ian Scott, Vice President, Sales,
sales@milinx.com or 888-696-4549.
Investors: Gary MacDonald, Vice President, Investor Relations,
invrel@milinx.com or 888-696-4548.
Other inquiries: Richard Dettman, Communications and Content Manager, rdettman@milinx.com or 888-462-7787.
Forward-looking statements in this news release include projected size of the CRM market, and products that will be able to share data and work together. Important factors that could cause results to differ materially include without limitation the possibilities of lack of market acceptance of CRM, economic downturns affecting business spending, integration being delayed due to uncertainties and difficulties inherent in the process, and other significant risk factors detailed in the latest Milinx 10-Q filing with the SEC.
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