C&A Changes Name to Support Shift in Business Strategy to Enterprise-Driven Information Delivery Systems

Clarke & Associates (C&A) announced today a name change to The People Business NetworkTM (PBN), to support a shift to enterprise-driven information delivery systems.

• New organization named The People Business NetworkTM (PRWEB) June 2, 2001
• New business units to be called PBN Enterprise Solutions and PBN Custom Services.

SOMERVILLE, NJ, June 1, 2001 -- Clarke & Associates (C&A) announced today a name change to The People Business NetworkTM (PBN), to support a shift to enterprise-driven information delivery systems.
The People Business Network has two operating units: PBN Enterprise Solutions and PBN Custom Services. The Enterprise Solutions group delivers secure, personalized e-business solutions for companies to their customers, suppliers, partners and employees. The Custom Services division offers targeted business solutions-strategy, creativity and information technology support.
The People Business Network is an outgrowth of C&As successful 25-year history. The company has been harnessing the power of information technology and the Web to solve client business problems for more than six years. Today, PBNs CEO Russ Clarke sees the next phase of business on the Web, where the promise of cost savings, efficiencies and shared services can finally be fulfilled. Up until now, many companies took their existing business practices and simply put them up on the Web," says Clarke. Though some initial cost savings were achieved, the processes are most often separate and siloed, without the ability to share data or utilize a common data source. The People Business Network platform stores and supports secure access to data that businesses need today to deliver optimal service to all of their communities: customers, suppliers, employees and partners. PBN can unleash the power of the Web, at a fraction of the cost companies are currently spending on their data structures."
The Enterprise Solutions division of PBN specializes in enterprise-driven delivery systems, offering companies a data management middleware engine that allows real-time data access and data management capabilities for customers, suppliers and vendors, as well as employees and retirees. In addition, the group offers Web-based, database-driven communication and productivity tools including targeted news delivery, event-based procedural tools, self-service HR applications and personalized portal solutions.
PBN Custom Services will continue to offer custom-developed strategy, creativity and technology services, including corporate communication solutions and Web-based applications. In addition, its award-winning staff will also be available to customize the products available through the Enterprise Solutions group.
Clients currently utilizing the talents of the People Business Network include Fortune-class companies such as Avaya, Johnson & Johnson, KPMG, Lucent, Sears and Verizon Wireless. Our critical strategic thinking, creative abilities and technological knowledge help us deliver successful solutions for our clients," says Clarke.
For more information visit http://www.peoplebusinessnetwork.com or contact Kenny Jahng via press@peoplebusinessnetwork.com or 1-866-DIAL-PBN, x 691.

The People Business NetworkTM is a trademark of Clarke & Associates, LLC. © 2000. All Rights Reserved.

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