Global Communications goes from Marketing to supplier of Offshore Printed Circuit Boards

Realizing the ever-changing business cycles that are continually shortened by Internet time, Global Communications discovered that a knowledge framework can provide an immediate "e-business" providing electronic products from offshore manufacturers to companies around the world.

In 1996, Global Communications, a marketing, advertising, and PR agency in Southern California found itself with a new client from China, a PCB manufacturer that wanted to make an entry into the North American market. Working with Global Communications, the company made inroads, within one year and had reached nearly $5 million in sales. The following year, however, the company closed its manufacturing facilities in Guangzhou, China. Jerry A. Grunor, President of Global Communications, having seen the potential of purchasing printed circuit boards offshore, hired the Chinese engineers, traveled to China, Taiwan and Hong Kong, and signed exclusive agreements with ten major PCB manufacturers. Grunor started to promote his new division by being able to supply single, double sided and multilayer PCBs, to OEMs (original manufacturers) and CEMs (contract manufacturers) around the world. Now, within 4 years, with customers throughout the U.S., Canada, Mexico and in Europe, this new supplier of PCBs has already set projections of over $100 million dollars annually. All manufacturers are ISO 9002 or QS-9000 certified, and UL94V-0 meeting the standards of IPC, IEC and MIL. Data is handled through the use of Gerber data transferred by e-mail, hard copy drawings by fax, and quotation forms are submitted via the internet. All boards have the same quality as those built in the U.S. but costs are about one third and are most competitively priced. Products are delivered from the manufacturing facilities in China, to Hong Kong via freight forwarding (or DHL), directly to the customers.
"The bottom line is that the business would not have grown as well and as fast as it did in the three years that we've been in the PCB business it it were not for the Internet" said Jerry A. Grunor. "E-mail gives our customers and our manufacturers immediate 'one-on-one' communication capability." At present, Global Communications is a main factor in the PCB business servicing seven countries in Europe and companies from Maine to California. Says Grunor, "Within the market, there is a solution to every problem, once you have that formual."

Global Communications is located at:
32545 B Golden Lantern, #283, Dana Point, CA 92629. Tel: (949)248-7815; Fax: (949) 248-7819.
E-mail: jerry@globalcom100.com
Website: www.globalcom100.com.