COMPANY AIMS TO REDUCE UNPLANNED PREGNANCY: OFFERS AID TO WOMEN WITH ACTIVE LIFESTYLE

The approximately 9 million women in the U.S. who regularly miss one or more pills each month now have a viable alternative: The Chronostone Personal Timer. Manufactured by Discreet Innovations Ltd. based in Minnetonka, MN; it provides a useful, discreet and attractive way to remember to take the pill.

FOR IMMEDIATE RELEASE

National news:
Of interest to journalists/editors covering:
women's health, family planning, active lifestyles, sexual reproduction, general consumer product news.
Local news: Minnetonka, MN, USA.

CONTACT: Erin or Eric Dahle
612 419 8110
Erin.Dahle@ForgettingThePill.com
http://www.ForgettingThePill.com

COMPANY AIMS TO REDUCE UNPLANNED PREGNANCY

Minnetonka, MN -- (PRnetwire) -- July 1, 2001 -- The approximately 9 million women in the U.S. who regularly miss one or more pills each month now have a viable alternative: The Chronostone Personal Timer. Manufactured by Discreet Innovations Ltd. based in Minnetonka, MN; it provides a useful, discreet and attractive way to remember to take the pill.

According to a 1998 Gallup survey, nearly half of the approximately 18 million women currently using the birth control pill in the U.S. report missing one or more pills each month.

The National Institutes of Health and the U.S. Dept. of Health and Human services report that the biggest reason for reduced effectiveness of the pill is late or skipped pills. One estimate puts the number of unplanned pregnancies experienced by women using the pill at approximately one million per year. Most experts agree that many of these are the result of late or missed pills.

Until recently, the best option recommended by doctors was to establish a daily routine. For most women, however, schedules change each day. Ordinary medication reminder devices are bulky, ugly, loud, difficult to operate, are only usable in certain situations, only work for a short time, or all of the above. Some even require monthly subscription fees. Most are not designed specifically for use with the birth control pill.

Available at www.ForgettingThePill.com, the Chronostone is silent daily timer built into a beautiful locket style necklace. The reminder is a silent vibration sensed only by the person wearing it. Setting the Chronostone does not require any complicated programming steps; to set it only requires turning it on at the desired time. It continues to remind the wearer every day at that same time.

"We feel that this product can make a significant difference," states Erin Dahle, CEO and designer of the Chronostone. "With enough Chronostones out there in womens' hands, it should reduce the number of unplanned pregnancies by at least tens of thousands per year. Although the Chronostone can be very effectively used with other medications, it was designed around the needs of women using the birth control pill," explains Mrs. Dahle.

"The Chronostone is very private in that it looks like a normal piece of jewelry; it is discreet in that it only produces a silent reminder. The timer automatically recycles every day, so it never needs to be reset unless the user wants to change the time of day she gets reminded."

ABOUT THE COMPANY
Discreet Innovations Ltd. is a female owned company that manufactures and distributes the Chronostone Personal Timer. Based in Minnetonka MN, the company markets the product directly to the consumer through its web site: ForgettingThePill.com. It is dedicated to providing useful solutions to women.

Product photograph available here:
http://www.forgettingthepill.com/REDHANDSAAA.jpg
http://www.forgettingthepill.com/Blackboo.jpg

url: http://www.ForgettingThePill.com

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