Vera Pretty, is she Better than Barbie?

PlanetPretty.com launches an innovative, interactive shopping experience

New York, NY- June 27, 2001 - Vera Pretty, media darling and beloved spokestoon of PlanetPretty.com joins the ranks of supermodels and superdolls alike as the newest fashion force on the Internet in a patented interactive feature. Online Paper DollÔ, allows shoppers to dress Vera in the latest styles by online and off-line retailers including J.Crew, Esprit, the Gap and Old Navy.

Located online at http://www.planetpretty.com/paperdoll.htm, the new feature offers visitors to the site the opportunity to relive their childhood by playing dress up in a series of click and drag motions. Each week Vera Pretty presents her favorite new fashions, accessories and beauty products, which browsers to the site may click and drag to dress PaperDoll" Vera.

Vera Pretty will also model the Spring and Fall couture collections, along with editors picks, seasonal specials and must haves.

About PlanetPretty -PlanetPretty.com is the #1 Beauty/Lifestyle magazine on the Internet for, combining award winning content, commerce and community for forward-thinking young women aged 15-35. The site attracts millions of unique visitors monthly.
The philosophy behind PlanetPretty.com is that when you look and feel your best, you can conquer the world -- or your neighborhood. For more information please visit us online at www.planetpretty.com . The Site is the brainchild of two sisters from Brooklyn, Kiki Weingarten and Rachel Weingarten one a psychoanalyst specializing in adolescent issues and the other a makeup artist turned graphic artist.

About AMPLIFYonline - AMPLIFYonline is an award winning integrated marketing and promotions agency based in New York and the force behind PlanetPretty.com. AMPLIFYonline has created exciting online and offline promotions and launches for Christina Aguilera, the BackStreet Boys, the Corrs, Lil Kim, Sugar Ray, Dream, numerous prestige cosmetic companies including the Estee Lauder brands online and Shu Uemura, and major movie releases and network projects, including the MGM, CBS, the WB, ABC News and GMA, Activision, Virgin Records, Atlantic Records, UPN, Marvel, the Discovery Channel, ESPN and others. For more information please visit us online at www.amplifyonline.com .

CONTACTS

Jill Evans - Director, Corp. Communications
718.787.1687
jill@amplifyonline.com