MediaChoice Completes One-Millionth Entertainment Recommendation With Over 90% Accuracy Company forms three new business units

MediaChoice, Inc., has crossed a major milestone with their broadly patented Affinity Analysis technology after completing their one-millionth individual recommendation. The majority of the recommendations have been made through the company owned website www.ratingzone.com.

Phoenix, Arizona, July 9, 2001. MediaChoice, Inc., has crossed a major milestone with their broadly patented Affinity Analysis technology after completing their one-millionth individual recommendation. The majority of the recommendations have been made through the company owned website www.ratingzone.com. An independent third party review of the data collected shows conclusively that the accuracy of the predictive capabilities is beyond any other current method of predicting consumer entertainment preferences with a tested accuracy in excess of 90%. The last two months have been very good to MediaChoice. Our patent was granted, we closed a round of funding and now have reached this milestone. We look forward to capitalizing on this momentum," says Arnie Kuenn, CEO & president of MediaChoice, Inc.

MediaChoice also announces the formation of three new business units to focus on product development and strategic relationships. The initial three business units to apply this technology are:
1)   Consumer Recommendations
2)   Interactive Audio/Visual
3)   Target Market Intelligence

Consumer Recommendations -- MediaChoice seeks to empower consumers to take control of their entertainment choices to get exactly what they want, exactly when they want it. This mission recognizes an existing and rapidly growing demand from consumers everywhere to receive truly personalized recommendations in every format. Merchants and their partners will benefit from increased personal relationships with consumers, additional revenues, and better margins.

Interactive Audio/Visual - The Video on Demand (VOD) and Interactive Television (iTV) market is expected to be a $9 billion industry with an anticipated 100 million users attempting to make selections from over 25,000 different movies and programs. According to Mr. Kuenn, These are the sizes and types of numbers that collaborative filtering just cannot handle very well." MediaChoice technology will enable consumers to use a personalized guide for viewing the listings of entertainment that are highly likely to be relevant and of interest to the individual user. With as few as 20 ratings (taking less than 5 minutes to rate), the MediaChoice agent will automatically build the personalized interface for the user, delivering a personal or family guide to programming.

Direct Marketing Intelligence - MediaChoice is building the only known forward-looking market intelligence infrastructure. Inherent in the vast recommendation and prediction ability of the Affinity Analysis engine is the ability to store and measure the preferences of consumers and their demographics. Untapped consumer preferences in book, music, television, movie and other categories can reveal exciting demands and here-to-fore unidentified target markets. MediaChoices core competency of gathering and extracting actionable information is paired with the clients own marketing objectives, culminating in a customized analysis that profiles prospective consumers, as well as identifying targeted advertising opportunities.

In addition, the $176 billion dollar traditional direct marketing industry is moving online and MediaChoice is positioning itself to become the leader in this market. Consumers will sign up to receive periodic e-mails containing their top recommendations, based on their individual tastes, in the categories they select. These e-mails will have links back to merchants where the products can be purchased. This is superior to the only other direct mail marketing taking place today, which uses general (some call it personal) information to send e-mail advertisements to the consumer," says Mr. Kuenn.

About MediaChoice
MediaChoice, Inc., was formed to create the most advanced and accurate system available for helping consumers select their next choice. The company is also developing the most accurate target marketing intelligence system to be applied to multiple industries. MediaChoice has demonstrated extremely accurate recommendations for books, music, television and movies. In the future, the system will be expanded to games, magazines, food, travel and other popular items. To see the system in action visit www.ratingzone.com.

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This press release contains forward-looking statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to MediaChoice and its business. The predictions embodied in these statements will involve risks and uncertainties and accordingly, MediaChoice actual results may differ significantly from the results discussed or implied in such forward-looking statements.