The Boston Globe to begin publishing Globe South section on September 6

Globe South joins Globe West as the papers latest move for weekday targeting of news and advertising in suburban cities and towns in Greater Boston area.

BOSTON, July 17, 2001 -- The Boston Globe said today that on September 6 it will begin a weekday section for targeting of local news and advertising in Boston's southern suburbs with the publication of Globe South, a new, stand-alone section that will appear every Thursday and Sunday in the Globe. The Globes online edition at Boston.com will also inaugurate a Globe South section to complement the new edition.
   
   Globe Publisher Richard H. Gilman made the announcement, describing Globe South as part of a long list of improvements coming to the paper in the past year, including a complete graphic redesign, more zoned advertising opportunities, added business coverage in technology and biotechnology, the launch of the Globe West section, and the start of a new Sunday help-wanted section called Boston Works. He cited the Globe South section as part of a continuing push to provide better service to readers and advertisers in the Boston suburbs, stating, "This important new section will make the Globe more useful and informative for readers in the growing South Shore area. It will provide increased local news coverage for readers and more concentrated marketing opportunities for local advertisers, just as our Globe West section has done for communities west of Boston."

   Gilman said Globe South will be a 12-page separate section, which will cover a total of 48 cities and towns south of Boston. It will be published in three editions, each one covering nine to 20 communities. On Sunday, Globe South will replace the existing South Weekly.

   The section will provide more town and school news, local voices, information on dining and entertainment, real estate, and event listings. Relevant items for senior citizens and younger readers will also be featured, as will high-school sports. The Globe expects to see increased circulation through its enhanced local coverage.

   Gilman also said Globe South will offer advantages for local merchants. It will be published in two zones for advertisers, allowing local stores and businesses a greater ability to use The Globe in their marketing and advertising programs. Advertisers will now have the option of reaching readers in the southern suburbs via Globe South as well as Marketplace and Sunday classifieds. The section will have a balanced mixture of advertising and news and feature material.

   "Our zoning efforts such as Globe West have allowed more advertisers to tap into The Globes great demographic base in an even more cost effective manner," Gilman said. "Advertisers are able to target specific audiences throughout the metropolitan market and, in turn, The Globe is able to diversify its reader and advertising base."

   Since the introduction of Globe West last September, 144 new advertisers have appeared in The Globes pages, and the section has generated an additional 10,900 inches of advertising.

   Globe South communities, the 48 cities and towns south of Boston, are Abington, Avon, Braintree, Bridgewater, Brockton, Canton, Carver, Cohasset, Dedham, Duxbury, East Bridgewater, Easton, Foxborough, Freetown, Halifax, Hanover, Hanson, Hingham, Holbrook, Hull, Kingston, Lakeville, Mansfield, Marion, Marshfield, Mattapoisett, Middleborough, Milton, Norton, Norwell, Norwood, Pembroke, Plympton, Plymouth, Quincy, Randolph, Raynham, Rochester, Rockland, Scituate, Sharon, Stoughton, Walpole, Wareham, West Bridgewater, Westwood, Whitman and Weymouth.

   The Boston Globe, New Englands largest circulation newspaper and one of the top 10 Sunday and top 15 daily metropolitan newspapers in the U.S. is a wholly-owned subsidiary of The New York Times Company. The New York Times Company (NYSE:NYT), a leading media company with 2000 revenues of $3.5 billion, publishes The New York Times and 16 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites, including NYTimes.com and Boston.com. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies. The Companys core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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Contacts: Investor Relations: Catherine Mathis, NYTCO Corporate Communications, 212-556-1981
mathicj@nytimes.com
Media: Richard P. Gulla, Boston Globe public relations director, 617-929-3288, gulla@globe.com
Release on receipt, Tuesday, July 17, 2001